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This guide focuses on setting Google Analytics (GA4), Google Tag Manager, Google Search Console and Publisher Center
Segmentation for Donor Engagement
How to organize Mailchimp audiences (groups/tags/update preferences)
A step-by-step guide to writing your campaign story, with best practices and examples, and questions
When Meta flags an ad without a disclaimer, it will reject it. Too many rejected ads may result in your ad account getting restricted.
A step-by-step guide to adding Indiegraf as a partner on Meta (Facebook & Instagram).
Telling readers how a campaign is going and why you still need their support
During a reader revenue campaign, time pressure makes a big difference. We see an average of 23.03% donations come in after emails with "2-days left" subject lines are sent.
Give non-donors a final, urgent push to pitch in. We see an average of 28.77% donations come in after emails with "1-day left" subject lines are sent.
Thank your readers for contributing — and build more excitement for what you all accomplished together and what comes next!
Running a merch campaign? Indie Tech Pay allows you to collect additional customer information.