All Collections
Indie Ads Manager (IAM)
49 articles
Tracking Ad Performance Using Google Analytics
Serving Ads to Your Email Platform Using Indie Ads ManagerInstructions on using Indie Ads Manager to serve digital ads to your email newsletter.
Common Newsletter Email Unique IDs
Understanding Publishers in Indie Ads ManagerIn this article, we explore Publisher records in Indie Ads Manager.
Understanding Zones in Indie Ads ManagerIn this article, we explore Zones in Indie Ads Manager.
Understanding Ad Items in Indie Ads ManagerThe details of an individual ad is called an ad item. Ad items have different types, each corresponding to a different medium or source.
Understanding Channels in Indie Ads Manager
Ad Rotation & Unique Delivery
How to Make an Image Responsive in Email Ad ItemsLearn how to edit standard zone tags generated in Indie Ads Manager so that they are responsive instead of fixed size.
Adding Zone Tags to Your Indie SiteHow to use zone tags in Indie Ads Manager to place display ads on your Indie Tech website.
Serving Image Ads to Your Indie Site Using Indie Ads ManagerIn this article, we'll discuss setting up standard image ads and serving them to your Indie Website.
Making a Zone ResponsiveIn this article, you will learn what a responsive zone is and how to make a zone responsive.
Zone PropertiesIn this article we cover changing how an ad zone responds to an ad request by editing its Zone Properties.
About Zone TagsLearn all about zone tags in Indie Ads Manager.
Types of Zone Tags
Understanding Campaigns in Indie Ads ManagerLearn about the different types of campaigns and how to use them.
Understanding Advertisers in Indie Ads ManagerAn advertiser in Indie Ads Manager is any source of advertisements. This could be a person, a company, or an ad exchange.
Creating a User Login for an AdvertiserYou can give an advertiser access to Indie Ads Manager to to view their ad performance and retrieve conversion tags.
How to Upload Ad CreativeThis article will show you how to upload and manage ad creatives.
Pacing & SchedulePacing & Schedule options determine how quickly ads will display, rank ads by priority, and add quota and date and time restrictions.
Understanding Assignments in Indie Ads ManagerTo serve a campaign or an ad item in Indie Ads Manager, you need to assign it to a zone or a channel.
Frequency CappingIn this article, you will learn about how to use Frequency Capping settings.
Serve Method OptionsExplore the two methods available to determine how assignments in Indie Ads Manager will be served: fixed delivery and auction.
Understanding Targeting in Indie Ads ManagerSpecify geographic, platform, and keyword targets that can alter the priority of the assignment.
Geographic TargetingIn this article, we'll take deeper look into Geographic Targeting in Indie Ads Manager.
Platform & Device TargetingIn this article, we'll take deeper look into Platform & Device Targeting in Indie Ads Manager.
House & Default Ads in Indie Ads ManagerLearn how to set house ads (aka default ads) in Indie Ads Manager.
How to Create an Image Ad ItemImage ad items are the most common type of ad item and one of the easiest to build.
Keyword TargetingKeyword targeting allows you to serve campaigns to pages with specific URLs or words.
Building an HTML5/Rich Media Ad Item in Indie Ads ManagerHTML5/Rich media ad items are designed to be engaging and interactive than standard display ads.
How to Run A/B Tests Using Indie Ads ManagerWhile Indie Ads Manager doesn't have a built-in tool for conducting A/B tests, you can set one up manually. Here's how.
How to Use the Live Website PreviewThe live website preview, Indie Ads Manager lets you see how your Indie Site will look based on different dates, times, and user locations.
Understanding Roadblocks
Implementing Roadblocks in Email ZonesAs with display ad campaigns, you can implement roadblocks in email ad campaigns using Indie Ads Manager.
Understanding Publisher and Advertiser Reports in Indie Ads ManagerUse Publisher and Advertiser statistic reports to understand impressions, clicks, CTR, and more.
Understanding Custom Reports in Indie Ads ManagerLearn how to use the Statistics Reports subsection under Statistics to create, download, and schedule emails for custom reports.
Understanding Advanced Reports in Indie Ads Manager
Understanding Programmatic Reports in Indie Ads ManagerThis article will outline how to generate reports for auction-based setups.
Getting Started with Sponsored Content
Ads Are Not Displaying (General)This article is part of the Indie Ads Troubleshooting Manual. This particular section focuses on general issues with ads not displaying.
High-Impact Newsletter Ads: Presenting SponsorsIn this guide, we will walk you through the process of creating the two components of a Presenting Sponsor ad using Indie Ads Manager.
Indie Ads Manager (IAM) Quick Start Guide
Digital Advertising GlossaryThis glossary includes the most common online advertising terms and some terms you'll encounter in Indie Ads Manager (IAM).
Ads Are Not Displaying (Email)This article is part of the Indie Ads Troubleshooting Manual. This section focuses on the issues of ads not displaying in Emails.
How are ads organized in Indie Ads Manager?
Sales 101 with Indie AdsYour sponsors will have a variety of goals, and it’s your job to help them accomplish those goals with your sponsorship opportunities.
Is Indie Ads Manager the same thing as AdSense?Explore the difference between Indie Ads Manager and AdSense
Is Indie Ads Manager the same thing as Google Ad Manager?Discover the differences between Indie Ads Manager and Google Ad Manager
What is Indie Ads Manager?