Indie Ads Manager allows you to target ad items or campaigns to specific groups of viewers based on information about them. Geographic and platform targets are easy to set up, while keyword targeting lets you define highly specific criteria.
Geographic Targeting
Geographic targeting looks at the viewer's IP address to determine their location. You can create multiple geographic presents, and each preset can include multiple countries. You can even specify cities in many of the listed countries. You must define a geographic target in the Targeting section before you can apply it to an assignment.
Learn how to set up Geographic targeting.
Platform Targeting
Platform targeting allows you to target users based on their device type, operating system, or even their web browser. You can target multiple devices at once (i.e. all mobile devices) or only one kind (i.e. the iPhone 12). You must define a platform target in the Targeting section before you can apply it to the assignment.
Learn how to set up Platform targeting.
Keywords Targeting
Keyword targeting is a powerful tool that allows you to restrict ads based on the inclusion or exclusion of certain words or phrases in the publisher's webpage or URL. You can also use the publisher's ID as a keyword. You can enter keyword targets right in the assignment page, but you can also create presets for convenience.
Learn how to set up Keyword targeting.
How to Apply Targets
Navigate to the section of the campaign that you want to assign.
Click Assign to Zone or Assign to Channel based on your setup requirements.
Select the relevant zone or channel. The assignment page will appear.
Select a serve method. The rest of the assignment details will appear.
Click on Targeting to expand the Targeting section.
Select the targeting options as needed.
Fill in the rest of the fields as needed.
Click Save.
Note: You can edit the targeting settings of existing zone or channel assignments. Go to the section of the relevant campaign then click on the zone or channel assignment that you wish to edit.