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Ads Are Not Displaying (General)
Ads Are Not Displaying (General)

This article is part of the Indie Ads Troubleshooting Manual. This particular section focuses on general issues with ads not displaying.

Updated over 4 months ago

Check the schedule

The schedule field is where you can set the period over which you want to run a campaign. If an ad is not displaying, double check that you have the schedule dates correct.

Turn off or disable ad blockers

The device or browser that you’re using might have an ad blocker installed and enabled. Ad blockers are commonly installed as browser extensions, but they can also be mobile apps or virtual private networks (VPNs). Disable or uninstall the ad blocker and try to view the page or app again.

Check your targeting settings

You may have set targeting requirements that are preventing Indie Ads Manager from displaying your ads in certain webpages, devices, or locations. For example, if you have a keyword target and you set it to “Required” or “Filtered”, Indie Ads Manager will not serve the assigned campaign on webpages that don’t have that keyword.

Use a compatible zone tag

While Indie Ads Manager’s asynchronous JavaScript 1.1 zone tags should work for most webpages, there may be setups where a different type of zone tags are required. Further, if you have made any changes to the zone tag’s settings, be sure to use the latest version of the zone tag in your webpage. The existing tag may no longer function properly after changes are made.

Use secure zone tags

Most websites are secure and require the secure version of Indie Ads Manager’s zone tags for ads to be displayed. For more information, read How to Generate Secure Zone Tags.

Check your macro

An improperly placed or misspelled macro in a third party ad tag prevents Indie Ads Manager from properly tracking impressions or clicks.

Make a new zone or use a compatible ad creative

A zone’s size defines the resolution at which the ad creative will be displayed in that zone. A fixed zone has a set resolution while a dynamic zone adapts to the size of the ad creative being served. Check that your zone’s size matches the actual available space in your page layout. If you assign a campaign that has ads of different sizes to a zone with a set size, only the ads that match the size of the zone will be displayed.

You cannot change the size of existing zones, so there may be situations where you need to create a new zone to accommodate a campaign.

Smooth Delivery will eventually allow the ad to be served again

When assigning a campaign, you can set its pace to Smooth Delivery, in which case Indie Ads Manager will try to evenly serve the ads in the campaign based on the quota and schedule restrictions that you set. For example, if a campaign has a quota of 30,000 impressions set over a period of 60 days, Indie Ads Manager will serve the ads in the campaign 500 times per day.

In other words, if your campaign’s pace is set to Smooth Delivery, its ads will no longer be served once they meet their quota for the day.


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