---
title: Independent Analytics - Click Tracking
description: Analytics feature of Click Tracking lets you measure how often readers interact with specific links on your outbound links, downloads, email links, buttons, and more without writing any code.
---
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August 5, 2026
# Independent Analytics - Click Tracking
## Click Tracking lets you measure how often readers interact with specific links on your site — including outbound links, downloads, email links, buttons, and more — without writing any code.
### Why Click Tracking Matters
Knowing **which buttons and links people click on your site** can help newsrooms improve engagement, optimise newsletter layouts, and see what content drives actions like PDF downloads, partner referrals, or donations.
**💡Campaign Tracking** focuses the external **links** **that bring readers *to your site***.
---
### Product Demo Video
---
### How to Set Up Click Tracking
1. Log in to your Indiegraf website dashboard.
2. Hover over **Analytics**.
3. Click **Click Tracking** toopen the page where you manage Link Patterns.
4. Click **Add Link Pattern**.
5. Choose the type of pattern you want to track (Class, Domain, Extension, etc.).
6. Enter the value you want to match.
7. Give the pattern a clear, descriptive name.
8. Click **Save**.
### Breakdown of Link Pattern Fields
| Link Pattern | What It Tracks | Use Case |
| --- | --- | --- |
| **\*Class** | A label attached (via HTML code) to ***multiple similar buttons or links*** so they can be tracked. | Track clicks on donate buttons, “read more” buttons, or newsletter signup calls-to-action |
| **\*ID** | A unique label for ***one specific element*** on a page. | Useful when a specific interactive element doesn’t have a class |
| **Extension** | Downloadable ***files*** by extension (e.g., PDF, ZIP, CSV) | Track document downloads like annual reports, data sheets, or PDF newsletters |
| **Subdirectory** | Links that use a specific ***local path on your site***. | Track all affiliate or partner links redirected through a subdirectory (e.g., `/go/partner/`) |
| **Domain** | Clicks to ***specific* *external domains*** | Track outbound clicks to partner sites, archives, or licensed content |
| **External** | ***All*** links that send readers off your site | See all clicks that take readers away from your site to |
| **Protocol** | Links that have the (e.g., `mailto:` or `tel:`) | Track email link clicks or phone link taps |
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