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Independent Analytics - Click Tracking

Click Tracking lets you measure how often readers interact with specific links on your site — including outbound links, downloads, email links, buttons, and more — without writing any code.

Why Click Tracking Matters

Knowing which buttons and links people click on your site can help newsrooms improve engagement, optimise newsletter layouts, and see what content drives actions like PDF downloads, partner referrals, or donations.

💡Campaign Tracking focuses the external links that bring readers to your site.

How to Set Up Click Tracking

  1. Log in to your Indiegraf website dashboard.

  2. Hover over Analytics.

  3. Click Click Tracking to open the page where you manage Link Patterns.
    menu-clicktracking

  4. Click Add Link Pattern.

  5. Choose the type of pattern you want to track (Class, Domain, Extension, etc.).

  6. Enter the value you want to match.

  7. Give the pattern a clear, descriptive name.

  8. Click Save.

Breakdown of Link Pattern Fields

Link Pattern What It Tracks Use Case

*Class

 

 A label attached (via HTML code) to multiple similar buttons or links so they can be tracked. Track clicks on donate buttons, “read more” buttons, or newsletter signup calls-to-action
*ID A unique label for one specific element on a page. Useful when a specific interactive element doesn’t have a class
Extension Downloadable files by extension (e.g., PDF, ZIP, CSV) Track document downloads like annual reports, data sheets, or PDF newsletters
Subdirectory Links that use a specific local path on your site. Track all affiliate or partner links redirected through a subdirectory (e.g., /go/partner/)
Domain Clicks to specific external domains Track outbound clicks to partner sites, archives, or licensed content
External All links that send readers off your site See all clicks that take readers away from your site to 
Protocol Links that have the  (e.g., mailto: or tel:) Track email link clicks or phone link taps