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How to track donations raised by campaign with Core

A guide for RevEngine Core users on how to view revenue by campaign and track donation performance using Mailchimp Analytics and Reports.

This documentation is for organizations who are using RevEngine Core, and are not connected to Salesforce. If you are using the RevEngine - Salesforce integration, please review this page to see how to track donations in Salesforce.

Reviewing your Mailchimp campaign performance is critical for revising strategy, maximizing the return on your resources, and celebrating wins. You can attribute and track any dollars raised on your campaigns and view this information directly on your Mailchimp campaign dashboard.

Requirements

  • You must be on our RevEngine Core (learn more here)
  • Your Mailchimp account must be connected to RevEngine
  • You have at least one contribution page and at least one active campaign

To view revenue by campaign

There are multiple ways you can view revenue by campaign.

  1. Log into your Mailchimp account
  2. Click “All campaigns”. Next to each campaign should be a dollar amount that links to how much revenue that campaign has generated.
  3. Or, click on Analytics, and go to Reports. Click on a campaign report to see details about the revenue raised by that campaign.