Thank your readers for contributing — and build more excitement for what you all accomplished together and what comes next!
This is the last stage for a reader revenue campaign. Thank your readers for contributing — and build more excitement for what you all accomplished together and what comes next!
And if you didn’t hit your target, reframe the campaign results in a positive light and slip in a final push to contribute if needed.
Some examples:
Ingleside: Thank You email (& one last push)
From: Alex — The Ingleside Light
To: All subscribers
Subject line: Thank you for supporting the Ingleside Light!
Teaser: We’re close to the finish line but need your help to cross it
Dear reader,
Thanks to your support we’ve nearly reached our goal!
Over the past week, loyal readers like you have brought us a big step closer to building a sustainable local newsroom dedicated to our community in Ingleside.
We’re now 74 percent to our goal of raising $4,000. Your support tells me we’re on the right track — that our community values reliable local coverage that you won’t find anywhere else.
[Support the Ingleside Light]
I believe supporting a hyperlocal news outlet like the Ingleside Light is a mighty act of civic participation. It’s an easy way to ensure our community members have access to trusted, factual and vital information needed to make decisions, connect with others, and simply belong.
And I couldn’t do it without you.
It’s not too late to pitch in. We’re so close but I need your help to cross the finish line.
[Pitch in here!]
When you support the Ingleside Light today at the $100 level, I’ll send you an Iconic Landmarks of Ingleside gift set.
If just one in 50 of the people opening this email sign up today, we’ll hit our campaign goal and be able to sustain our important community journalism into 2022. Will you support us?
With appreciation,
Alex
P.S. Know someone else who values local journalism and lives or works in Ingleside? Please ask them to support the Ingleside Light, too!
The Discourse tote campaign (Here is an example of a thank-you email for targets met.)
From: Jacqueline — The Discourse
To: All subscribers
Subject line: THANK YOU! We did it!