💡Need a different CTA? Reach out to our team through the support request system

House Ads allows us to easily create banners, pop-ups and buttons to invite user to subscribe to your newsletter or to become a supporter. We provide some templates by default.

We will often work with 3 types of CTA:

Check their differences and best practices below.

What is: A popup or an opt-in form that slides in politely from the corners/sides of the screen. Highly recommended setting a two step slide-in CTA, where in the first step you make the user a direct ask to subscribe to your newsletter. The second step will only appear after a user has subscribed. It’s an opportunity to ask for their support and to offer more information.

💡 Tips for Slide 1

Heading: Make a direct ask. This will be the first thing a user reads, so be upfront about what you’re asking them to do. Make it clear and concise.

Description: Tell them why and expand on the offering. Explain further what they’re signing up for. This can include how often and what day you send it, the content that’s included, etc. Make sure you tell them why they should subscribe.

Button: Make sure the button stands out by choosing colors that pop and a font that is big and bold.

💡 Tips for Slide 2

Heading: Even though it’s unlikely that a user will contribute directly after subscribing, seize the opportunity to educate them on how you’re supported. Warm them up to the idea while you have their attention or emphasize your value proposition.

Description: Let them know that you’re grateful for their subscription and that they can expect your newsletter in their inbox soon. Explain how their support makes a difference. A lot of readers are still getting used to the idea of voluntarily supporting local news. Explain that every reader who chooses to give matters greatly.

Button: Offer them more information. We don’t want their journey to stop here, even if they’re not ready to contribute. Give them the option to learn more about who you are, check out the team, or read through your guiding principles. But ultimately ask them to support you. Since support is the ultimate goal, give them the option to contribute. Even if they’re not ready yet, it prepares them to expect another ask down the road.

Best practices: It's important to give the reader time to understand your website and navigate around, specially if this CTA is being used for Donate Campaigns. On Configure, go to Launch > After Scroll/ Display Within Range and turn it on. Slide the Display at - Display when a user scrolls the page to 40%:

This way the CTA will only appear after the reader has scrolled down your page, making the experience less busy. By default, the cookie CTA on the bottom will overlap any other CTA, including the Slide-in. To change the order and make the Slide-in appear on the top, ask the developers to add the following code on your website:

What is: A Light-box overlay that can be launched on any web page with a dedicated call to action. A full-screen popup can be very effective, but it’s most often used during concentrated campaigns.

💡 Tip Make it timely. Add a countdown timer or use time-sensitive language to put on the pressure.

Best practices: This type of popup is really invasive and disrupts the user journey in a very abrupt way. If triggered after the page loads or on multiple pages, it may causes the reader to leave your website. For that, we recommend to:

What is: A banner or an opt-in form that can be embedded before or after your blog post on a page. Placing a “support us” CTA at the bottom of each article. It’s a good opportunity to appeal to readers who are engaging with the work that you’re doing.

💡 Tips

Heading: Be direct. Don’t avoid the subject - make it clear that you’re asking for their support. They just spent a couple of minutes reading your article, they’re primed for the appeal.

Description: Emphasize the why! There’s a lot of room to play around here. The reader has already made it to the bottom of the article, so they’ll likely take an extra minute or two to read your appeal.

Button: Make it pop. Ensure that the user can’t miss the button, even if they don’t read through the text.

Best practices: Remember to set the Display Rules on All posts on Configure > Target.

You can remove a CTA from your website by simply turning it off. Go to House Ads > Dashboard to see all the CTAs of your website.

You can edit the copy of the desired CTA by clicking on the CTA name:

Double click the text to edit the copy. Click in "Save" and "Make public".

You can enable the CTA on specific pages, categories or post:

You can also disable the CTA on specific pages, categories or post:

When editing your CTAs, make sure that it has enough:

To trigger a Pelcro Modal using House Ads buttons, select the button on the House Ads editor and click on Advanced. On Custom Class, add: