Email marketing campaigns consist of one email sent simultaneously to a large number of people with a specific objective; businesses worldwide use these to help them sell, connect and achieve their goals. In the long run, you can strive to get your subscribers to sign up for a webinar or purchase something on your site, but in the short term, you have to primarily focus on the interest of the reader and strengthen your relationship.
Why this is important
The majority of people check their email several times daily, so emailing your customers about your product makes sense. A direct relationship with your audience can only be established through it. Hence, email marketing is the best way to nurture leads. With a few clicks, you can connect with hundreds, thousands, or even more clients.
Text, images, videos, animations, and much more can all be used to convey your message. Your results will be tracked, such as how many people opened your campaign, clicked on it, how many were spammed, etc. Ultimately, it is a proven cost-effective marketing strategy.
How to create a campaign
You can send your recipients a campaign with our email marketing app. You have multiple options available when creating one; here is a brief overview of how to get started.
To start the creation process, select the Create tab in the upper right corner of the app, and click on Campaign.
You'll be redirected to the email builder.
At the top right, you can either change the template or edit the email.
If you click "Change Template", you'll be redirected to templates, where you can:
Use your own templates
Select among Indie Email's templates
Reuse a previously sent campaign
Design your own template
Once you’ve selected an option, you’ll be brought to the Email designer where you can personalize and edit your template.
Use your own templates
You might have built or branded a template and want to use it again. Here is how you can do it:
1. Click on Campaign > Regular Campaigns
2. Click on the Green + Sign to create a new campaign
3. At the top right, you can either change the template or edit the email.
4. Click on Change template
5. You can either start from one of Indie Email templates, start fresh or use one of your previous campaigns.
6. You'll be redirected to the email builder. Make your changes.
7. After saving your changes, click on the drop down on the top right and click on Save design as template
8. Give it a name and subject and click save
Use an Indie Email template
Indie Email offers built in templates for Welcome Series, Re-engagement campaigns and Transactional emails (Thank you, cancellation, receipts emails)
1. Click on the Indiegraf templates tab.
2. Select the Preview option below your preferred template.
3. Click on Select template in the top right corner of the preview email window.
4. Edit the template.
Reuse a previously sent campaign
If you are sending a newsletter, using the same template and changing the content is the easiest way to make it professional and coherent with your brand. Here is how to do it:
1. Click the Sent Campaigns tab.
2. Select the Preview option below your preferred template.
3. Click on Select template in the top right corner of the preview email window.
4. Edit the template.
Design your own template
If you feel comfortable with your design or have a specialist who can do it, you can easily create your own template. But be careful: designing an email that is displayed appropriately in all browsers is tricky! To create your own template from square one, select the Start from scratch tab.
You can then choose from these three different options:
Start with the essentials: Choose this option to open the editor with a basic template that you can then edit as you wish.
Start with a blank canvas: Select a blank template and use your imagination to create your content.
Start with your own code: If you want to import HTML code written outside of our tool, you can paste it to our editor with this option. The email can be edited using an HTML Editor.
🔴Kindly note that Indiegraf does not provide support for custom code!
Here’s how you can open the editor:
Select the Start with your own code option.
Paste your code on the black portion of the page.
Click on Upload and Edit.
Preview your campaign
Before sending your campaign, it’s essential to know exactly how it will look across different platforms. With the Campaign Preview feature, you can do just that! Whether it’s on the web, mobile, or in dark mode, you can see your campaign exactly as your clients will. Even the links and buttons are fully previewable, so there are no surprises.
Just click the eye logo at the top right, and you’re ready to go!
Test and send your campaign
Whatever choice you've made for your templates, it's very important to test your campaign thoroughly before sending any emails to your subscribers, especially with a new design. Test it on different email browsers and don't forget to check on your phone too. Displaying a template on any platform can be complex! Put a subject line on it, choose a time and date, sit back, and watch the results!