What is the difference between Segments and Interests in Indie Email?

Segments are groups of your recipients, grouped together based on various traits and behaviors, such as their engagement with your emails or even their email addresses.

This makes it super easy to tailor your approach based on their unique needs and responses to your marketing efforts. You can even create action-based segments by tagging contacts, which means their profiles get updated in real-time! Behavioral segmentation is all about clustering your audience by actions like opens and clicks, helping you understand how they interact with your content.

Interests are often gathered right when someone signs up through tags, allowing you to capture what your subscribers are really into.

Both segments and interests work hand in hand to help you fine-tune your audience, personalize your messages, and ensure you’re reaching out to the right people with the right message. By leveraging segments and getting a grasp on customer interests, you can send tailored offers or promotions to those who are most likely to appreciate them, which can really help boost your click-through rates!