--- title: Understanding Zones in Indie Ads Manager description: Define ad zones in Indie Ads Manager and choose type, size, and delivery method for optimal ad placement on your site. --- [Skip to content](https://help.indiegraf.com/understanding-zones-in-indie-ads-manager#main-content) - [English](https://help.indiegraf.com/understanding-zones-in-indie-ads-manager) - [Español](https://help.indiegraf.com/es/understanding-zones-in-indie-ads-manager) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.indiegraf.com/understanding-zones-in-indie-ads-manager) - [Español](https://help.indiegraf.com/es/understanding-zones-in-indie-ads-manager) English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indie Ads Manager (IAM)](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en) 3. [Essential Articles](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#essential-articles) January 15, 2026 # Understanding Zones in Indie Ads Manager ## Define ad zones in Indie Ads Manager and choose type, size, and delivery method for optimal ad placement on your site. In Indie Ads Manager, a zone is the space on a publisher’s website where ads are shown, or “served”. When you are creating zones, you must consider the size of the ad(s) and the type. ### Fixed vs. Dynamic A zone usually has a fixed area, meaning it is defined by width and height values in pixels. For example, a small-box ad is 300x250 pixels. When creating a zone, you can choose from a range of commonly used zone sizes. You can also manually enter the zone’s width and height in pixels. **✨ *A zone with a fixed size will accommodate only ad items with the same dimension. A dynamic zone has no fixed size. It will accommodate ad items of any size and try to fit them in the site.*** ### Unique Delivery Enabling Unique Delivery allows you to use the same zone multiple times across the same page. Learn more about [Ad Rotation & Unique Delivery](https://help.indiegraf.com/ad-rotation-unique-delivery?hsLang=en). ### Zone Types A zone’s type must match the type of media or asset of the ad items that will be shown in that zone. - ***Standard zones*** are the most common. Use with image ads, HTML/Rich-media, native ads, or third party scripts. Also used for programmatic setups. - ***Native zones*** are for native ads, including ones that can be rendered directly on the page. - ***VAST ad zones*** are for VAST video and audio ads to display in a VAST-compliant media player. - ***Email ad zones*** are for image ads in emails or newsletters.   ### Create a Zone Log into Indie Ads Manager and navigate to the correct Publisher. 1. Click ***Add Zone*** under the table of zones. The zone type selector will appear as a pop-up. 2. Click on your desired ***zone type***. 3. Enter the name for the zone. 4. Set the zone’s size - you cannot edit the size of a zone once it has been created. ​ ✨ ***When using ad zones with channels, it's best not to use dynamic zones. Otherwise, zones could be populated across all zones, regardless of size and placement.*** 5. Leave ad refreshing off, this can always be changed later under Zone Properties. 6. 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