--- title: Understanding Targeting in Indie Ads Manager description: Specify geographic, platform, and keyword targets that can alter the priority of the assignment. --- [Skip to content](https://help.indiegraf.com/understanding-targeting-in-indie-ads-manager#main-content) - [English](https://help.indiegraf.com/understanding-targeting-in-indie-ads-manager) - [Español](https://help.indiegraf.com/es/understanding-targeting-in-indie-ads-manager) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.indiegraf.com/understanding-targeting-in-indie-ads-manager) - [Español](https://help.indiegraf.com/es/understanding-targeting-in-indie-ads-manager) English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indie Ads Manager (IAM)](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en) 3. [Essential Articles](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#essential-articles) January 15, 2026 # Understanding Targeting in Indie Ads Manager ## Specify geographic, platform, and keyword targets that can alter the priority of the assignment. Indie Ads Manager allows you to target ad items or campaigns to specific groups of viewers based on information about them. Geographic and platform targets are easy to set up, while keyword targeting lets you define highly specific criteria. ### Geographic Targeting Geographic targeting looks at the viewer's IP address to determine their location. You can create multiple geographic presents, and each preset can include multiple countries. You can even specify cities in many of the listed countries. You must define a geographic target in the Targeting section before you can apply it to an assignment. ***Learn how to set up [Geographic targeting](https://help.indiegraf.com/geographic-targeting?hsLang=en).*** ### Platform Targeting Platform targeting allows you to target users based on their device type, operating system, or even their web browser. You can target multiple devices at once (i.e. all mobile devices) or only one kind (i.e. the iPhone 12). You must define a platform target in the Targeting section before you can apply it to the assignment. ***Learn how to set up [Platform targeting](https://help.indiegraf.com/platform-device-targeting?hsLang=en).*** ### Keywords Targeting Keyword targeting is a powerful tool that allows you to restrict ads based on the inclusion or exclusion of certain words or phrases in the publisher's webpage or URL. You can also use the publisher's ID as a keyword. You can enter keyword targets right in the assignment page, but you can also create presets for convenience. ***Learn how to set up [Keyword targeting](https://help.indiegraf.com/keyword-targeting?hsLang=en).*** ### How to Apply Targets 1. Navigate to the section of the campaign that you want to assign. 2. Click ***Assign to Zone*** or ***Assign to Channel*** based on your setup requirements. 3. Select the relevant zone or channel. The assignment page will appear. 4. Select a ***serve method***. The rest of the assignment details will appear. 5. Click on ***Targeting*** to expand the Targeting section. 6. Select the ***targeting options*** as needed. 7. Fill in the rest of the fields as needed. 8. Click ***Save***. **Note:** You can edit the targeting settings of existing zone or channel assignments. Go to the section of the relevant campaign then click on the zone or channel assignment that you wish to edit. - [Welcome to Indiegraf](https://help.indiegraf.com/welcome-to-indiegraf?hsLang=en) - [Onboarding](https://help.indiegraf.com/onboarding?hsLang=en#main-content) - [Quick Start Guide](https://help.indiegraf.com/onboarding?hsLang=en#quick-start-guide) - [Indie Website](https://help.indiegraf.com/indie-website?hsLang=en#main-content) - [Analytics & Growth](https://help.indiegraf.com/indie-website?hsLang=en#analytics-growth) - [Audience Engagement & Forms](https://help.indiegraf.com/indie-website?hsLang=en#audience-engagement-forms) - [Configuring your Homepage](https://help.indiegraf.com/indie-website?hsLang=en#configuring-your-homepage) - [Content Creation & Management](https://help.indiegraf.com/indie-website?hsLang=en#content-creation-management) - [Design & Page Layout](https://help.indiegraf.com/indie-website?hsLang=en#design-page-layout) - [Indiegraf Pay](https://help.indiegraf.com/indie-website?hsLang=en#indiegraf-pay) - [Media & Visual Assets](https://help.indiegraf.com/indie-website?hsLang=en#media-visual-assets) - [Paywall Solution: Pelcro](https://help.indiegraf.com/indie-website?hsLang=en#paywall-solution-pelcro) - [SEO and Google Tools](https://help.indiegraf.com/indie-website?hsLang=en#seo-and-google-tools) - [Site Administration](https://help.indiegraf.com/indie-website?hsLang=en#site-administration) - [Technical Questions](https://help.indiegraf.com/indie-website?hsLang=en#technical-questions) - [Indie Email](https://help.indiegraf.com/indie-email?hsLang=en#main-content) - [Quickstart Video Guide: Indie Email](https://help.indiegraf.com/indie-email?hsLang=en#quickstart-video-guide-indie-email) - [Account Setup & Foundations](https://help.indiegraf.com/indie-email?hsLang=en#account-setup-foundations) - [Contact Management](https://help.indiegraf.com/indie-email?hsLang=en#contact-management) - [Creating Campaigns](https://help.indiegraf.com/indie-email?hsLang=en#creating-campaigns) - [Sending Campaigns & Automation](https://help.indiegraf.com/indie-email?hsLang=en#sending-campaigns-automation) - [Troubleshooting & Deliverability](https://help.indiegraf.com/indie-email?hsLang=en#troubleshooting-deliverability) - [Analytics](https://help.indiegraf.com/indie-email?hsLang=en#analytics) - [Indie Ads Manager (IAM)](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#main-content) - [Reporting & Statistics](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#reporting-statistics) - [Essential Articles](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#essential-articles) - [Native Ad Templates](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#native-ad-templates) - [Quick Start Guide](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#quick-start-guide) - [Payment Solutions](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#payment-solutions) - [Hearken](https://help.indiegraf.com/hearken?hsLang=en#main-content) - [Planning and Preparing to Launch with Hearken](https://help.indiegraf.com/hearken?hsLang=en#planning-and-preparing-to-launch-with-hearken) - [Collecting Questions](https://help.indiegraf.com/hearken?hsLang=en#collecting-questions) - [Collecting Votes](https://help.indiegraf.com/hearken?hsLang=en#collecting-votes) - [Reporting an Answer](https://help.indiegraf.com/hearken?hsLang=en#reporting-an-answer) - [Spreading Hearken Across Your Organization](https://help.indiegraf.com/hearken?hsLang=en#spreading-hearken-across-your-organization) - [Creating and Customizing an Embed](https://help.indiegraf.com/hearken?hsLang=en#creating-and-customizing-an-embed) - [Workflow Features](https://help.indiegraf.com/hearken?hsLang=en#workflow-features) - [Platform Features](https://help.indiegraf.com/hearken?hsLang=en#platform-features) - [Setting Up Notifications and Alerts](https://help.indiegraf.com/hearken?hsLang=en#setting-up-notifications-and-alerts) - [Setting up APIs and webhooks](https://help.indiegraf.com/hearken?hsLang=en#setting-up-apis-and-webhooks) - [Data collection and exporting](https://help.indiegraf.com/hearken?hsLang=en#data-collection-and-exporting) - [Automatic categorization](https://help.indiegraf.com/hearken?hsLang=en#automatic-categorization) - [Social, outreach, and marketing](https://help.indiegraf.com/hearken?hsLang=en#social-outreach-and-marketing) - [Events and In-Person Engagement](https://help.indiegraf.com/hearken?hsLang=en#events-and-in-person-engagement) - [Monetizing your Hearken work](https://help.indiegraf.com/hearken?hsLang=en#monetizing-your-hearken-work) - [Indiegraf Experts](https://help.indiegraf.com/indiegraf-experts?hsLang=en) - [Indiegraf Product Release Notes](https://help.indiegraf.com/indiegraf-product-release-notes?hsLang=en#main-content) - [Product Demo Videos](https://help.indiegraf.com/indiegraf-product-release-notes?hsLang=en#product-demo-videos) - [General](https://help.indiegraf.com/general?hsLang=en) - [RevEngine](https://help.indiegraf.com/revengine?hsLang=en#main-content) - [Getting Started with RevEngine](https://help.indiegraf.com/revengine?hsLang=en#getting-started-with-revengine) - [International giving](https://help.indiegraf.com/revengine?hsLang=en#international-giving) - [RevEngine Core](https://help.indiegraf.com/revengine?hsLang=en#revengine-core) - [Organization management](https://help.indiegraf.com/revengine?hsLang=en#organization-management) - [Working with Stripe](https://help.indiegraf.com/revengine?hsLang=en#working-with-stripe) - [Contribution page basics](https://help.indiegraf.com/revengine?hsLang=en#contribution-page-basics) - [Customizing your page](https://help.indiegraf.com/revengine?hsLang=en#customizing-your-page) - [Branding and images](https://help.indiegraf.com/revengine?hsLang=en#branding-and-images) - [Advanced page settings & features](https://help.indiegraf.com/revengine?hsLang=en#advanced-page-settings-features) - [Portal & contribution management](https://help.indiegraf.com/revengine?hsLang=en#portal-contribution-management) - [Contribution data](https://help.indiegraf.com/revengine?hsLang=en#contribution-data) - [Analytics and Reporting](https://help.indiegraf.com/revengine?hsLang=en#analytics-and-reporting) - [Best Practices and Recommendations](https://help.indiegraf.com/revengine?hsLang=en#best-practices-and-recommendations) - [Receipts, reminders and transactional communications](https://help.indiegraf.com/revengine?hsLang=en#receipts-reminders-and-transactional-communications) - [Security & Legal](https://help.indiegraf.com/revengine?hsLang=en#security-legal) - [Common issues](https://help.indiegraf.com/revengine?hsLang=en#common-issues) [![Indiegrf](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-SecondaryLogo-DarkNavy-2.png?width=260&height=130&name=Indiegraf-SecondaryLogo-DarkNavy-2.png "Indiegrf")](https://help.indiegraf.com/?hsLang=en) Indiegraf is on a mission to make local news entrepreneurship a great career and life choice for journalists everywhere. [mailto:support@indiegraf.com](mailto:support@indiegraf.com) Copyright © 2025, Indiegraf Media