--- title: Indie Email - Creating and sending A/B tests description: Learn how to setup A/B testing with Indie Email --- [Skip to content](https://help.indiegraf.com/indie-email-creating-and-sending-a/b-tests#main-content) - [English](https://help.indiegraf.com/indie-email-creating-and-sending-a/b-tests) - [Español](https://help.indiegraf.com/es/indie-email-creating-and-sending-a/b-tests) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.indiegraf.com/indie-email-creating-and-sending-a/b-tests) - [Español](https://help.indiegraf.com/es/indie-email-creating-and-sending-a/b-tests) English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indie Email](https://help.indiegraf.com/indie-email?hsLang=en) 3. [Sending Campaigns & Automation](https://help.indiegraf.com/indie-email?hsLang=en#sending-campaigns-automation) January 6, 2026 # Indie Email - Creating and sending A/B tests ## Learn how to setup A/B testing with Indie Email An A/B test (split testing or bucket testing) compares two campaign versions to determine which performs better. The stats of each email version are compared, and a decision is made based on click rates. In other words, we take care of this process to determine the best email variation for you. Ultimately, a well-planned A/B test can significantly impact your marketing results. By narrowing down and combining the most effective elements of a promotion, you can create a more robust marketing plan. This will result in a higher return on investment, a lower risk of failure, and, most importantly, a more robust marketing campaign. ### **How to create an A/B test** To create an A/B test, follow these simple steps: 1\. In your Dashboard, go to **Email**. 2\. Hover over the **Campaign** tab and select **A/B tests**. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492552987/fc0cdeb31e84574f3c95eb34bdac/Screenshot+2025-04-24+at+2_28_07%E2%80%AFPM.png?expires=1767873600&signature=bae78dd53c2538b989ad8f60b5ee144ac4e8d1ca5ad21cfaa295417bc899e6dd&req=dSQuFMx7n4hXXvMW3nq%2BgR%2FubCRWduvoyWJVMzBfPFKXLBwYe%2BuTlYsVGrjH%0APb8bEta3sCM%2F0w0YlbAIRjitz7E%3D%0A)   3\. Click on **Create an A/B test or the + icon** to create a new text. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492557021/d5ace7b2a50aceb72cb0aa42f058/Screenshot+2025-04-24+at+2_29_49%E2%80%AFPM.png?expires=1767873600&signature=00636e2b4aa7446379393fa0dadf2f4bb254ef2d610fa839c0e58237a7aab317&req=dSQuFMx7moFdWPMW3nq%2BgUkWRakl4YuJee0UOMi3af412Cf82ZL54F%2F37D8o%0ABW5BD7Io2g5BsEtcnRzSHQgyh%2Fs%3D%0A)   4\. On this new page, you can name your A/B test and select a list and segment. When you're done, click **Continue** to proceed to the next step. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492558884/ef1d9daee11ad9e20ea5411caf42/Screenshot+2025-04-24+at+2_30_58%E2%80%AFPM.png?expires=1767873600&signature=989282cc643b073186f67a80bc7efb35d3b7b676b099cce886dbbb748d2d8f8c&req=dSQuFMx7lYlXXfMW3nq%2BgcyUvzEgS8Xc1KLLEfMtkBmyZaGR4jpNyVMcl3i1%0AWhoHY63rS%2F%2F%2BZeO25Ml71HndqzE%3D%0A)   5\. In the Edit A/B test page, select the second block to open its settings. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492561494/a7fd51c050e7976dfbc3b6c240b1/Screenshot+2025-04-24+at+2_32_20%E2%80%AFPM.png?expires=1767873600&signature=74945058656803dc366830495cd83f797faa8754ddd5e0549f2ef2d76055d152&req=dSQuFMx4nIVWXfMW3nq%2BgS3tmDB7NsmthltPylMbHOHRAFJGaE7gvTUV2KCS%0A6i8kmalYXjlAwQVCUTwCLdw%2BhrQ%3D%0A)   6\. You can now set the A/B test distribution settings on the left side of the screen. - By default, Emails A and B are divided 50/50. - The size of the test distribution and the winner's email can be set. - With a distribution size of 40% and a winner's email size of 60%, 60 percent of all contacts will receive the email that performed better in the 40% sample. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492563120/e42d3d20f83b0a6f853730c9484f/Screenshot+2025-04-24+at+2_33_11%E2%80%AFPM.png?expires=1767873600&signature=aa53230da9ffd22d4460ac44e665f488e4dde809cee4ebb4dc104bbd496641ea&req=dSQuFMx4noBdWfMW3nq%2BgdvfAPMbBJn7TNgum2k3lDMnQc8nt1TMkNjMQ89s%0AlZ%2FFopnICB2BanGPXHk%2F4SHVNUE%3D%0A)   7\. You can also adjust the settings for selecting winners. - Decide when you want this test to end, and set an email to be sent if no winner is found. If no clear winner can be determined due to a lack of statistical significance, an email will be sent to this email. - a. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492564994/a73ca4008c79a6a13f4ac60261f3/Screenshot+2025-04-24+at+2_33_43%E2%80%AFPM.png?expires=1767873600&signature=5b795e7179dbc4f6995f735e7d47eb3be0c054de8c6bfae3f0038543aeb10641&req=dSQuFMx4mYhWXfMW3nq%2BgTwyCaGYFQq%2Bnt0pxJGTefZ9lbQS1R%2FShMZZOKCE%0AS7lvmq%2BwCZZ%2BNKQOUY7r3M%2FcN8s%3D%0A) - b. [![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492566422/640be3f8073fafeb15904eff046b/Screenshot+2025-04-24+at+2_34_41%E2%80%AFPM.png?expires=1767873600&signature=eda64995825953fd9868799f5d7ccebd4c2260e6d4984a9e6730bdf730d7d222&req=dSQuFMx4m4VdW%2FMW3nq%2Bges%2FHpkknaD6yYmdhK4D2T69QwxGsMxirx5GvG%2Fa%0AINAds0wp%2FpNLjXeqbW43oPPnV4A%3D%0A)](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492566422/640be3f8073fafeb15904eff046b/Screenshot+2025-04-24+at+2_34_41%E2%80%AFPM.png?expires=1767873600&signature=eda64995825953fd9868799f5d7ccebd4c2260e6d4984a9e6730bdf730d7d222&req=dSQuFMx4m4VdW%2FMW3nq%2Bges%2FHpkknaD6yYmdhK4D2T69QwxGsMxirx5GvG%2Fa%0AINAds0wp%2FpNLjXeqbW43oPPnV4A%3D%0A) 8\. Back in the A/B test creation flow, select Email A's block to open its settings. ![CBD91BA5-3BF9-42CF-BA3B-1A622BF344BE.png](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492537309/f716d76b1ea7d75ef2316702a102/10304519297819?expires=1767873600&signature=26f1cf27809c89e0b30ea806e2c59d6a299bdbf5757470df6cf8206a2e6f4e09&req=dSQuFMx9moJfUPMW3nq%2BgbgfLgLAAseh7PxKhsvUiNyow9SFgR5qd0oPWKxl%0AVhoMtx%2Bu1OOsKc%2Bqg8MzJGHaDh4%3D%0A)   9\. On the left part of the screen, click **Edit** to modify the email. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492568285/c38cce225378672d92756a8a3231/Screenshot+2025-04-24+at+2_35_35%E2%80%AFPM.png?expires=1767873600&signature=01ea8ed0eab9986258fd9d08ff208fdddfffd0fe9277f8b71aea09df0f23eab0&req=dSQuFMx4lYNXXPMW3nq%2BgcswcAsQ4ZWio9oPtIC5bGEkbPaKSp88QicZuD0y%0AdbwH4Y%2BZBkd9ESA4NA8OQHsv%2F6s%3D%0A)   10\. If you want to reuse this content in the second email and add variations, edit the email and click on Copy Content from email A to B. ![E1B5ECFC-87DE-4D74-B1FD-B68F3A9D75C2.png](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492537314/cb7a77a5395f84b9239fab1a3b28/10304579579035?expires=1767873600&signature=ba0650f8402d7259ed4065b046350b39a023b41bc22ad830df20c5b728789b81&req=dSQuFMx9moJeXfMW3nq%2Bgb5tjuPRBcsEb9CaQ8ht3by1v7vBgxlAK7Apkka%2F%0AfhWS%2FOPlriz7VUK6je%2Fzr8Bon5U%3D%0A)   11\. Click Save and exit when you're done. 12\. Follow the same procedure to edit Email B. ![A61D6FBF-527B-492F-BFCF-916006869FC3\_4\_5005\_c.jpeg](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492537307/6f348f553506fa454dde82b150a0/10304660335387?expires=1767873600&signature=51101038b255771d236e15dce55bb60dfefc7646b09dbddea232d946e2b7938a&req=dSQuFMx9moJfXvMW3nq%2BgSZi%2FO%2B5DMGa4IVNUPy0k5iaNQFNgcg3JcKKuTwq%0Admzk790%2FD7n40QRewgkWr7TMP4w%3D%0A)   13\. When you are happy with the email variations and ready to begin the test and launch the campaign, click on **Start test** in the upper right corner of the screen. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492569742/9b1980cc5b0b813b7a3167171145/Screenshot+2025-04-24+at+2_36_04%E2%80%AFPM.png?expires=1767873600&signature=76eac8afb7d9139b784070760680e43dfeae62f16cd6a976010162efb5f6d930&req=dSQuFMx4lIZbW%2FMW3nq%2BgTlf589SKMMeSWnNZN70YiqfCw9kvwls4VyMkLrC%0AbMADgulzALxF%2FTjF%2B0i6p5hxOTg%3D%0A) You can also rename, delete or duplicate the test by clicking on the arrow pointing downwards. ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1492570371/b6a6be3a6be4084e0738403d4d97/Screenshot+2025-04-24+at+2_36_40%E2%80%AFPM.png?expires=1767873600&signature=1d62613dbdaeedc88e6790c2b494facdbf3c923303aa67173eb2d3a3d0b0a4b6&req=dSQuFMx5nYJYWPMW3nq%2Bgf3%2FCLIwj%2BtGsjbZLALT%2F%2F1A0iZKcRDQPpBiatGt%0AyIsfUzjEd8Ing6DO8L8g23hmmG0%3D%0A)   Your test creation is now complete! 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