---
title: "Indie Ads Manager: First Native Ad"
description: Learn how to build and launch your first native ad that seamlessly blends into email newsletters and articles. Includes campaign setup and a quality check guide.
---

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November 11, 2025

# Indie Ads Manager: First Native Ad

## Learn how to build and launch your first native ad that seamlessly blends into email newsletters and articles. Includes campaign setup and a quality check guide.

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<https://47815976.hs-sites.com/indie-ads-manager-navigating-the-platform-indiegraf-help-center?hsLang=en><https://47815976.hs-sites.com/indie-ads-manager-first-advertiser-indiegraf-help-center?hsLang=en><https://47815976.hs-sites.com/indie-ads-manager-first-campaign-indiegraf-help-center?hsLang=en><https://47815976.hs-sites.com/indie-ads-manager-first-image-ad-indiegraf-help-center?hsLang=en><https://47815976.hs-sites.com/indie-ads-manager-first-ad-assignment-indiegraf-help-center?hsLang=en>

### 💻 Your First Native Native Ad: Setup and Quality Check

Native ads are designed to **resemble the style of the content** they are placed in, making them blend seamlessly. They are commonly used in **newsletters or within articles** and match the look, feel, and function of their surrounding space.

This guide walks you through building, previewing, and quality-checking a native ad within our platform.

---

 

#### 1. Create the Campaign

1. Navigate to your advertiser profile (e.g., Quick Start Advertiser).
2. Click **Add a new campaign**.
3. Select a **Standard campaign**.
4. Make the campaign specific to **Email** (or your desired channel).
5. All other fields can remain as default for now.
6. Click **Create campaign**.

---

 

#### 2. Build the Native Ad Item

Within the new campaign, you will add your native ad item.

- Select the **Native Custom Render API** option.
  
    - *Note: This option is preferred over 'Native Styled' as it offers more flexibility, allowing for integration of JavaScript, images, and other forms, whereas 'Native Styled' uses strictly HTML code.*

##### Configure Ad Details

 

| **Field** | **Action** | **Example** |
| --- | --- | --- |
| **Ad Name** | Name the ad based on the advertiser. | `[Advertiser Name] Native` |
| **Destination URL** | Enter the URL the ad will direct to. | `https://www.google.com` (for demo) |
| **Style** | Choose the size/layout. | `550 by 725` (Standard presenting sponsor size for email) |

 

##### Apply the HTML Ad Template

1. In the **HTML Ad Templates** section, select the template that fits your need (e.g., **Presenting Sponsor Ad Spot**).
2. Selecting the template will **automatically load the required code** for the ad. No further editing is required in the code block itself.

 

##### Customize the Ad Creative

Use the following fields to customize the appearance and copy:

- **Main Color:** Define the primary color, usually based on your branding guidelines.
- **Image:** Upload the image for the ad.
- **Header/Title:** Add the main title or header copy.
- **Copy/Body Text:**
  
    - Enter the accompanying text for the ad in the subsequent fields.
    - *Tip: **Line 1** typically represents the first paragraph, and **Line 2** the second.*
- **Call to Action (CTA):** Provide the text for the ad's button (e.g., "Learn More").

1. Once all fields are filled, click **Save the ad item**.

---

 

#### 3. Preview and Quality Check

 

1. Your new ad item should now be active. Click the preview option to see what the ad looks like.
2. **Review the Layout:**
   
     - Confirm the **Sponsor Title** and **Header** are correct.
     - Check that the ad copy and **CTA** display properly.
     - Verify the **size** of the ad item is correct.
3. **Perform a Quality Check (QC):**
   
     - The most critical QC step is to **click the ad** in the preview window to ensure it successfully navigates to the **Destination URL**.
4. If edits are needed, click **Save and Edit** to return to the configuration screen.

---

Would you like me to summarize the key differences between the **Native Custom Render API** and **Native Styled** options?

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