--- title: How to Write an Update Email During a Campaign description: Telling readers how a campaign is going and why you still need their support --- [Skip to content](https://help.indiegraf.com/how-to-write-an-update-email-during-a-campaign#main-content) - [English](https://help.indiegraf.com/how-to-write-an-update-email-during-a-campaign) - [Español](https://help.indiegraf.com/es/how-to-write-an-update-email-during-a-campaign) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.indiegraf.com/how-to-write-an-update-email-during-a-campaign) - [Español](https://help.indiegraf.com/es/how-to-write-an-update-email-during-a-campaign) English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indiegraf Experts](https://help.indiegraf.com/indiegraf-experts?hsLang=en) December 19, 2025 # How to Write an Update Email During a Campaign ## Telling readers how a campaign is going and why you still need their support Telling readers how a campaign is going and why you still need their support Where you update **non-donor subscribers (segment them)** on how the campaign is building momentum and how much has been raised so far or how many subscribers have pitched in, and give the non-donors more reason to pitch in. #### TEMPLATE: *We’re on day five of our first-ever fundraising campaign and I’m thrilled to report that we’re already 30 per cent to our goal of raising $5,000!*   ***OR****: Thank you to the XX supporters who have stepped up since we launched our campaign last Tuesday. We're already XX% of the way to our goal of making \[pub name\] a more sustainable local newsroom.*   ***OR****: Thank you to the XX supporters who have stepped up since we launched our campaign last Tuesday.*   ***OR****: We're more than 10 days into our year-end campaign, and with your help, we've already raised nearly $1,000 to support our independent Prairie journalism! But we've still got a ways to go before we hit our $4,000 target and sign up 25 more monthly contributors. That’s where you come in.*   Now, succinctly restate the value proposition and elaborate on a different angle of it or demonstrate its value in a fresh way. ### **Possible Angles to Use (each with an example template):** You can choose multiple angles here and run more than one update email at this stage. This could be especially useful if the rev campaign is moving slowly. - **Focus on the work you’d like to do if readers could just contribute some more money** - [Example from our friends at The Narwhal](https://us15.campaign-archive.com/?e=028071b5d7&u=d4ccbf5717196773d100e7ecd&id=8e9aeed753) and a [second example](https://us15.campaign-archive.com/?e=028071b5d7&u=d4ccbf5717196773d100e7ecd&id=3459c8a31b) from them. - **An honest, transparent request for money** - We love this [example from Peterborough Currents](https://mailchi.mp/peterboroughcurrents/peterborough-currents-is-running-out-of-money-heres-our-survival-plan?e=146157b9f7) - **Look at the awards we just won! With your financial support, we could do more work like this** - [Example from IndigiNews](https://mailchi.mp/indiginews/we-won-copa-2022?e=67c09edf02) - **A fresh story to illustrate the gap this pub fills** - [Example from Ottawa Sports Pages](https://mailchi.mp/ottawasportspages/20220815letter-to-readers-ottawa-sports-pages-fund-campaign) as they, alone, covered Ottawa’s amateur athletes at the Canada Games mid-campaign. - **Testimonials to show how much the readers appreciate this pub and why.** But don’t just take our word for it. Here’s what some of our readers have to say: - *(Look for compelling testimonials — strong, tight quotes from their readers on how much they appreciate the publication, preferably attributed. Check audience surveys for quotes too.)* - [Example from The Resolve](https://mailchi.mp/theresolve/support-the-resolve-5820675?e=[UNIQID]) *\[Subject Line: ‘My heart is smiling, my voice is ready’\]* Note the importance of a strong subject line! - [Example 2 from The Flatlander](https://mailchi.mp/theflatlander/help-us-tell-our-prairie-stories-10265805?e=[UNIQID]) *\[Subject line: ‘Nice to see newsworthy items from close to home’\]* - **Specific story impacts to illustrate the real effect this publisher’s work is having in their community.** Did a story published last quarter result in a change of policy, or a wave of community volunteers, or… ? - [Example from The Frisc](https://us16.campaign-archive.com/?e=__test_email__&u=7f716aaa143fe620ec34360f5&id=f2008ffc21) *(Note: The Frisc readers are accustomed to long emails! If your readers are used to short emails, keep it tight)* - **Ask someone else to write the update** to show how much the publication means to them in their life, through their eyes. - [Example from The Resolve](https://mailchi.mp/theresolve/support-the-resolve-5822227?e=[UNIQID]) - Celebrity Endorsement (see above tactic but even better if they’re famous!) - [Example from The Breach](https://www.youtube.com/watch?v=IBpV9BV3s84) This video is not an email, but it worked really well. - [Welcome to Indiegraf](https://help.indiegraf.com/welcome-to-indiegraf?hsLang=en) - [Onboarding](https://help.indiegraf.com/onboarding?hsLang=en#main-content) - [Quick Start Guide](https://help.indiegraf.com/onboarding?hsLang=en#quick-start-guide) - [Indie Website](https://help.indiegraf.com/indie-website?hsLang=en#main-content) - [Analytics & Growth](https://help.indiegraf.com/indie-website?hsLang=en#analytics-growth) - [Audience Engagement & Forms](https://help.indiegraf.com/indie-website?hsLang=en#audience-engagement-forms) - 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