--- title: How to Write a 24-hour Countdown Email description: "Give non-donors a final, urgent push to pitch in. We see an average of 28.77% donations come in after emails with \"1-day left\" subject lines are sent." --- [Skip to content](https://help.indiegraf.com/how-to-write-a-24-hour-countdown-email#main-content) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indiegraf Experts](https://help.indiegraf.com/indiegraf-experts?hsLang=en) December 19, 2025 # How to Write a 24-hour Countdown Email ## Give non-donors a final, urgent push to pitch in. We see an average of 28.77% donations come in after emails with "1-day left" subject lines are sent. ### The final countdown! Give non-donors a final, **urgent** push to pitch in. It’s the urgency of tone and the cumulative momentum that can push people who have been sitting on the sidelines to contribute. *(Notes: Keep it super short! 200 words max! Strong, succinct value proposition, positive messaging, support buttons, urgency! **And your subject line here is key — make sure your readers open this email!**)* --- ### An example: Sioux Falls Simplified: 24-Hour email **From: Megan — Sioux Falls Simplified** **To: Segmented to non-donor super readers (73% open rate on this Sioux Falls email!)** **Subject line: I hear the clock tick and think of you** **Teaser: 24 hours left to support Sioux Falls Simplified!** Happy Tuesday! Megan Raposa here. I’m not going to lie: we’re down to the wire here. There are only 24 hours left to help me keep building a new kind of local news, focused specifically on accessible stories that make it easy to feel smart about living in Sioux Falls. The good news is enough of you have stepped up to contribute over $1,000 since I launched this fundraising campaign last week. I am so grateful for all your support. Sioux Falls is my home, and everything I write is for our community. Your support tells me I’m on the right track — that you appreciate my no-BS, simplified style focused on the local news you need to know. But I can’t make Sioux Falls Simplified sustainable without you. Can you help me cross the finish line? BUTTON: \[sign me up!\] **If just 50 of you reading this newsletter sign up right now** to become a monthly supporter, I’ll be able to enlist more local journalists to help me keep our community informed in 2022. Thank you for your support. Gratefully, Megan Raposa Founder, Sioux Falls Simplified --- ### **More 24-hour email examples:** [Example from The Flatlander](https://mailchi.mp/theflatlander/help-us-tell-our-prairie-stories-10317001?e=[UNIQID]) (this email pushed her to 100% target, after a slow campaign start!) [Example from Shasta Scout](https://mailchi.mp/shastascout/newsmatch-24-hours?e=dd93117144). The countdown timer GIF in emails can be done using [Sendtric](https://www.sendtric.com/). [Example from The Buckeye Flame](https://mailchi.mp/thebuckeyeflame/wildfire-week-begins-now-8833578) Give non-donors a final, urgent push to pitch in. 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