--- title: How to find demographic data when using Indie Website description: Google Analytics is the best tool for finding demographic data to better understand your audience, including age, country, language, and more. --- [Skip to content](https://help.indiegraf.com/how-to-find-demographic-data-when-using-indie-website#main-content) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indie Website](https://help.indiegraf.com/indie-website?hsLang=en) 3. [Analytics & Growth](https://help.indiegraf.com/indie-website?hsLang=en#analytics-growth) November 10, 2026 # How to find demographic data when using Indie Website ## Google Analytics is the best tool for finding demographic data to better understand your audience, including age, country, language, and more. Google Analytics Demographics reports on demographic data to help better understand your audience. Data is included only for users who consent to sharing demographics; if they don't share it, it will be listed as unknown. To find the report in Google Analytics, 1. Login to **Google Analytics \> Reports.** 2. Along the left-hand menu, click **Users \> Demographic Details.** 3. The report will default to country. 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