--- title: How to build a native product slideshow ad  description: Create an animated slideshow ad to promote 3 different products for an advertiser --- [Skip to content](https://help.indiegraf.com/how-to-build-a-native-product-slideshow-ad#main-content) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indie Ads Manager (IAM)](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en) 3. [Native Ad Templates](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#native-ad-templates) December 18, 2025 # How to build a native product slideshow ad ## Create an animated slideshow ad to promote 3 different products for an advertiser ### **Requirements** To get started, ensure you have the following: - Access to the Indie Ads Manager platform - A standard ad zone with a fixed size set to 300x250 (best for sidebar or inline positions) **Note:** while these ads can be assigned to a dynamic zone, they do not always display correctly ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1494622769/d08da982fd6659f13624e326cbf4/Product+Slideshow+GIF.gif?expires=1766188800&signature=d0f458ad72ce112e55cf06db0be5732df477051608a378142807ba7bcb7b0720&req=dSQuEs98n4ZZUPMW3nq%2BgTI%2BiuUMwVzzdxnwZ6JZnxYoKsNJJDuyvZnUZcpB%0Am2PKcyozBG%2B4gdPpvUn9mCqBOPg%3D%0A)   ### **Step-by-Step Guide** 1. Log into Indie Ads Manager and navigate to the relevant Advertiser record (or create a new Advertiser) 2. Click ***Add Campaign*** and select ***Standard Campaign*** 3. Enter a name for your Campaign and adjust the targeting & scheduling levels 4. Click ***Create Campaign*** 5. In your newly created campaign, click ***Add Ad Item*** 6. From the ***Add Ad Item*** window, select ***Native (Custom Rendering/API)*** 7. Give the ad a name (required) 8. Set the ad item's size to ***300x250*** then complete the remaining fields as needed 9. Select the ***Display: Native Product Slideshow*** template from the drop-down 10. Fill in the ad variables: 1. **Destination URL:** add the URL you want users to be directed to here (instead of the field higher up) 2. **Sponsor Logo:** include a PNG image file (without a background). Ideally, use a simple single-color logo or icon. 3. **Background Color:** enter a HEX code for the background color of the ad, i.e #F9DC6B 4. **Text Color:** select either black or white from the dropdown 5. **Product Image 1:** upload a JPG or PNG image file for your first product 6. **Product Title 1:** include a short title for the product 7. **Product Description 1:** include a short description for the product 8. Repeat steps E through G for Product 2 & Product 3 9. **CTA Button Background Color:** enter a HEX code for the background color, i.e. #028072 10. **CTA Button Text Color:** select either black or white from the dropdown 11. **CTA Button Text:** select an option from the dropdown 11. Click ***Save Ad Item*** ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1494635511/1d5e4924bb4cbbd1bbf282151bec/Product+Slideshow+1.png?expires=1766188800&signature=3de18e0487d10fc2ce0e286a9ea65936e2e5f890381c2163ddb91aaf839429a7&req=dSQuEs99mIReWPMW3nq%2BgdBsLBCs6wmMPCl8EsOPMvahSV2zuUCOBffHW5qM%0Aj9OnejjQzRFTxtRizuvDUa%2BxGg8%3D%0A) ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1494635614/d372ffe37a2ed37a611e775c94cd/Product+Slideshow+2.png?expires=1766188800&signature=89d8a90208c000cc5426641352c5b537959cfea36112b4411f99f4b1c24b5988&req=dSQuEs99mIdeXfMW3nq%2BgSGyOJGew%2B8Gg6niL1hKyv1LXza2Qa2mcL7aNYLt%0AXOS5%2B4xCa7F%2BoO2AT6L6KheDG0k%3D%0A)   You are now ready to assign your ad to the relevant zone. ### **Previewing Your Ad** Unlike native ads set to dynamic size, you can preview how your product slideshow ad will appear if you have assigned a size to the ad.   ![](https://downloads.intercomcdn.com/i/o/h3ow1mww/1494640624/a2d2b132e71e073854837723d087/Product+Slideshow+Preview.png?expires=1766188800&signature=5d1360eca2d9486c5b92ba36e60d1044586dd353b82b6dc423fc78155e3b6dbe&req=dSQuEs96nYddXfMW3nq%2BgTEb87KILvUd9tB%2BGSI2b5GP9VASWti6tvMDYy0D%0AXsLVKPWKwArFp%2FEjbJ%2FdSbs%2BWig%3D%0A)   ### **Add to Your Website** Here are some best practices for using the in-feed ad template: - This ad can be assigned to an existing zone, it will work best in a fixed-size zone - Ideal ad zones include: - Sidebar ads - Inline ads - Custom zone placements on the homepage or category archive pages #### **Read-Only Code** When building your ad using a native ad template, you will see a window with the template code. This code is read-only; you cannot edit (or break) the template from the Ad Item build window. ### **Troubleshooting** - **Text is cutting off**: Reduce the amount of text in your ad. - **Button is touching the edges of the ad**: Shorten the text included. The template attempts to display all information, which can cause elements to touch the top or bottom of the ad when rendered. - **Ad formatting is different when rendering on my website:** Check the zone you are assigning your ad to. If you assign the ad to a dynamic zone, it may not render correctly. We recommend using a fixed-size zone set to 300x250. - **White borders around images or logo:** JPG files do not support transparent backgrounds. Use PNG files for best results. - **Images are blurry:** JPG files may not render as clearly as PNG files. - **Images are slow to load:** Your image file may be too large. Since the ad item is only 300x250, resize your image files to be as small as possible. 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