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How to build a native logo scroller

Use our flexible logo scroller ad template to enhance sponsor recognition on your website

Requirements

To get started, ensure you have the following:

  • Access to the Indie Ads Manager platform

  • A standard dynamic ad zone (not fixed size)

    • Ideally, the logo scroller is the only ad that will be assigned to this zone

  • Sponsor logos, ideally a PNG file without background, but can also be a JPEG

    • For best results, use a square logo (or 1:1 aspect ratio)

Flexible Template

Our logo scroller ad template is built to be flexible. You can include a minimum of 3 logos, up to a maximum of 10 logos.

 

 

Step-by-Step Guide

  1. Log into Indie Ads Manager and navigate to the relevant Advertiser record (or create a new Advertiser)

  2. Click Add Campaign and select Standard Campaign

  3. Enter a name for your Campaign and adjust the targeting & scheduling levels

  4. Click Create Campaign

  5. In your newly created campaign, click Add Ad Item

  6. From the Add Ad Item window, select Native (Custom Rendering/API)

  7. Give the ad a name (required)

  8. Set the ad item's size to Dynamic then complete the remaining fields as needed

  9. Select the Display: Logo Scroller (Flexible) template from the drop-down

  10. Fill in the ad variables. These variables repeat for each logo:

    1. Sponsor Logo: include a jpeg or png logo file, ideally all logos should have a similar aspect ratio

    2. Sponsor Name: the sponsor name will be added as the logo image alt text, it will not display on the ad itself (optional)

    3. Sponsor URL: include a destination URL for users who click on a logo (optional)

  11. Repeat step 10 for each logo (minimum of 3 logos)

  12. Click Save Ad Item

 

You are now ready to assign your ad to the relevant zone.

Add to Your Website

Here are some best practices for using the logo scroller:

  • Request a new ad zone for the logo scroller

  • Only assign the logo scroller ad unit to that specific zone

  • Place the zone on your website wherever you would like it to appear. Some recommended places include:

    • Your homepage

    • At the bottom of your articles

    • On your "Advertise With Us" page

  • Customize the headline for the logo scroller, for example "Thank You to Our Sponsor Network"

  • Include separators to border the logo scroller top and bottom

Read-Only Code

When building your ad using a native ad template, you will see a window with the template code. This code is read-only; you cannot edit (or break) the template from the Ad Item build window.

Troubleshooting

  • Logos are not equally sized: This will happen if you use logos with a variety of aspect ratios because the logos are resized to fit within the template. If possible, use logos that have similar aspect ratios, whether they're 1:1 (square) or 16:10 (rectangular)

  • Logos are difficult to read: Try uploading a simplified logo, aim for logos with simple colors and no tagline to ensure it displays properly.

Still Not Working? Connect with our support team for additional help.