--- title: "High-Impact Newsletter Ads: Presenting Sponsors" description: In this guide, we will walk you through the process of creating the two components of a Presenting Sponsor ad using Indie Ads Manager. --- [Skip to content](https://help.indiegraf.com/high-impact-newsletter-ads-presenting-sponsors#main-content) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indie Ads Manager (IAM)](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en) December 19, 2025 # High-Impact Newsletter Ads: Presenting Sponsors ## In this guide, we will walk you through the process of creating the two components of a Presenting Sponsor ad using Indie Ads Manager. #### **Introduction** If you have an email newsletter, finding ways to monetize it is a critical step in becoming financially sustainable. One effective method of monetization is by offering a presenting sponsor advertising opportunity. This advertising opportunity allows advertisers to target a specific audience and communicate with them directly, bypassing ad blockers and achieving higher engagement compared to traditional display ads. **Note:** *Only image ads can be served to email zones. Consequently, after building the ad items using native ad templates, we will need to generate an image and serve it as the ad instead of the native ad.* #### **🔑 Key Takeaways** ✅ It is recommended to have a separate Campaign for Native Ads under each Advertiser. Use native templates to build ads within these Campaigns. Additionally, create separate Campaigns for image ads (or groups of image ads) that can be assigned to zones. Avoid reusing old Campaigns or Zone Assignments. ✅ Only image ads are compatible with email, so using native templates for email ads involves two steps: 1. Build the native ad using a template, save it, and generate the creative. 2. Build an image ad using the generated creative, save it, and assign it to the ad zone. ✅ There are two options for header recognition: 1. Named header recognition (550 x 50px) 2. Logo header recognition (250 x 175px) ✅ The image in your ad spot should have one of the following aspect ratios: | 3:2 | 4:3 | 16:9 | | --- | --- | --- | | (960x640)(1,200 x 800 px) | (640 x 480 px) (800 x 600 px) | (1,920 x 1,080 px) (1,280 x 720 px) |   ✅ If an ad item appears squashed or stretched in the preview, it is likely to display the same way in your newsletter or on your website. To fix display issues, check your ad creative and ad size. ✅ Do not generate ad creative until you have sent screenshot proofs of the ad(s) to your advertisers for approval. It is much easier to make edits during the native ad part. #### **Part I: Header Recognition** All presenting sponsor advertising opportunities should include an ad spot (outline below) and header recognition. There are two types of header recognition to choose from: named recognition and logo recognition. #### **Named Header Recognition** ![](https://indiegraf.intercom-attachments-7.com/i/o/1148645089/ccc4b0cf7c0729696c018b7c/UHwNHYyvSO4V7myMyKEg?expires=1766124000&signature=d671307d46b206b3f04bed88dc3716b8c5c61b2d469ebb2ec63add86a22efade&req=dSEjHs96mIFXUPMW3nq%2BgWG2gAExPtHb7DABRJVSaX3JnUxSl5ggLofnae9b%0AlFVFPuBdt4crLdeBmQGS9gBpTew%3D%0A)   1. Navigate to the relevant advertiser and create a **new campaign** (or open an existing one) 2. Click **Add Ad Item**, the *Add Ad Item* window will appear 3. Click **Native** (Custom Rendering/API) 4. Enter a **name** for the ad item 5. Leave the **Destination URL** empty 6. Enter a custom Ad Size of **550 x 50 px** 7. Select the **Email:** *Presenting Sponsor NAMED Header Recognition* template, the template variables will appear - **Main Brand Color:** enter the HEX code for your main brand colour, i.e. #326C88 - **Sponsor Notation:** select from the dropdown, i.e. Brought To You By - **Recognition Name:** enter the advertiser’s name 8. At the bottom of the ad item, click **Save Ad Item** 9. Navigate back to the relevant Campaign, click the **checkbox** beside the ad item you just built 10. Click **Preview** and the ad item preview window will appear, use this to ensure the header recognition is displaying correctly 11. Take a screenshot and send it to your advertiser as **proof** before moving on to part III (generating creative) #### **Logo Header Recognition** Horizontal rectangle and square logos fit the logo's header recognition zone the best. Tall and narrow logos will not fit properly. ![](https://indiegraf.intercom-attachments-7.com/i/o/1148645098/34b11290fd9bcd6a7fc484f9/kfUoQAfWRdiDAuUfVP8L?expires=1766124000&signature=e8842752a48180023bd2a1b06659cd41163ce6a041d120e1860b2c61bead1e69&req=dSEjHs96mIFWUfMW3nq%2BgZHz9MGnfbc4qHFvuy6FSIuc%2BxnEVmEzuoCzfy6M%0AiUoVMSp52GNaMeyZx5I0IP2e1vA%3D%0A)   - Navigate to the relevant advertiser and create a **new campaign** (or open an existing one) - Click **Add Ad Item**, the *Add Ad Item* window will appear - Click **Native** (Custom Rendering/API) - Enter a **name** for the ad item - Leave the **Destination URL** empty - Enter a custom Ad Size of **250 x 175 px** - Select the **Email**: Presenting Sponsor LOGO Header Recognition template, the template variables will appear - **Main Brand Color:** enter the HEX code for your main brand colour, i.e. #326C88 - **Sponsor Notation:** select from the dropdown, i.e. Brought To You By - **Logo Image:** upload the sponsor’s logo here by selecting Library and clicking Browse - At the bottom of the ad item, click **Save Ad Item** - Navigate back to the relevant Campaign, click the **checkbox** beside the ad item you just built - Click **Preview** and the ad item preview window will appear, use this to ensure the header recognition is displaying correctly - Take a screenshot and send it to your advertiser as **proof** before moving on to part III (generating creative) #### **Part II: Ad Spot** Now you’re ready to build the ad spot for your presenting sponsor advertising opportunity. This ad spot is done in native style so that it matches the look and feel of your newsletter. Native ads are highly valuable because they are less likely to be skipped over and ignored. 1. Navigate to the relevant advertiser and create a new campaign (or open an existing one) 2. Click **Add Ad Item**, the *Add Ad Item* window will appear 3. Click **Native** (Custom Rendering/API) 4. Enter a **name** for the ad item 5. Leave the **Destination URL** empty 6. Enter a custom Ad Size of **550 x 725 px** 7. Select the **Email**: Presenting Sponsor Ad Spot template, the template variables will appear 8. Fill in the variables: ![](https://indiegraf.intercom-attachments-7.com/i/o/1148645106/8c34ae1a75a9f6e143e5ea75/uz9lhqbkS6SdbiRWuzzB?expires=1766124000&signature=9ba44ab59474a3a4c17319c7e802a3900b6bc9e07751497ee46a9b467b370b56&req=dSEjHs96mIBfX%2FMW3nq%2BgX%2Bfg9KtfybjMxUjF3su6LlcIwUL6lRQ%2FoCrI7M7%0Akpqihzjw3IhVybgPBc0w2sgr7xM%3D%0A)   - **Main Brand Color:** enter the HEX code for your main brand colour, i.e. #326C88 - **Ad Spot Image:** upload the sponsor’s ad image here, the image should fit one of the following aspect ratios: 3:2, 4:3, or 16:9. - **Recognition Name:** enter the advertiser’s name in all caps - **Headline:** up to 16 words max (~105 characters) - **Line 1:** split the copy into line 1 and line 2 - **Line 2:** split the copy into line 1 and line 2 - **Call to Action:** include a simple action for readers to take, i.e. “Click here to buy your tickets” 9. At the bottom of the ad item, click **Save Ad Item** 10. Navigate back to the relevant Campaign, click the **checkbox** beside the ad item you just built 11. Click **Preview** and the ad item preview window will appear, use this to ensure the header recognition is displaying correctly 12. Take a screenshot and send it to your advertiser as **proof** before moving on to part III (generating creative) **Note:** T*he ad spot copy (line 1, line 2, and the call to action) should be 50 words max (~295 - 300 characters) in order to fit the available ad space. Depending on the size of the ad image, you will be able to include more or less text. Previewing the ad will show you whether the ad copy fits or if it needs to be edited.* #### Part III: Generating Creative & Building Image Ads   Tip: Do not generate ad creative until you have sent screenshot proofs of the ad(s) to your advertisers for approval. It is much easier to make edits during the native ad part. As mentioned above, only image ads can be served to email ad zones. Once you have finished building the ad units using the native ad templates, you will need to generate creative. 1. From within the relevant advertiser campaign, click the 3 dots to the right of your ad unit 2. Select **Generate Creative**, the C*reate Image window* will appear 3. Ensure the **correct Ad Size** is entered into the width and height 4. Select your **publication** under the Media Group dropdown 5. Click **Generate** Once the creative has been generated, you are ready to build the image ad that will be assigned to your email zone. #### **Create a Campaign** 1. Navigate to the relevant advertiser in Indie Ads Manager 2. Click **Add Campaign** 3. Select **Standard** **Campaign** from the *New Campaign* window*.* 4. Enter a **name** for the campaign, we recommend using naming conventions so that it is easier to pull ad reports. i.e., “Ad Type - Campaign” 5. Click **Create** **Campaign** #### Build an Image Ad Item 1. Click on the campaign you just created 2. Click **Add Ad Item** 3. Select **Image** from the *Ad Item Type* window. 4. Give your ad a **name**. We recommend using naming conventions. i.e., “Ad Type - Campaign Name - Size” 5. Upload the ad creative. Click **Library** and **Upload** an image from your computer. 6. Enter the **Destination** **URL** for the ad. This is where readers will be taken if they click on the ad. 7. Input the **ad size**; make sure that the dimensions of the Ad Size *match the size of the ad zone* to which the campaign will be assigned. 8. Click **Save** **Ad Item**. You will be taken back to the campaign section and the ad item you created will be listed. #### **Part IV: Assigning Ad Items** You have now built out the presenting sponsor advertising opportunity and you are ready to assign it. You **must complete these steps** for both the header recognition and the ad spot. 1. Navigate to the advertiser and campaign that contains the image ad items you built out from the creative generated from your native ad templates 2. Click **Assign** **to Zone**, the window for eligible zones will appear 3. Find the appropriate zone and click the **checkmark beside the ad zone name** - OPTIONAL: adjust the priority for the ad 4. Choose your **delivery style,** in this example, we will use Fixed Delivery, and the rest of the ad assignment options will populate 5. Choose your **delivery pacing**, the system will default to “deliver impressions as quickly as possible 6. Click the checkbox to **Enable Schedule** and input **start** and **end** **dates** - OPTIONAL: adjust the weight, add a quota, and determine under-delivery behaviour 7. Scroll down and click **Save** Once you save the assignment, you will see it under the Zone Assignments section of the campaign. **Note:** Y*ou can also adjust the ad priority, weight, quota, under-delivery behaviour, frequency capping, and targeting options. These are optional settings, you can learn more about them in our knowledge base.* #### **🎨Build Your Own: Sample Ad Content** Use the following content to build your own native-style presenting sponsor advertisement! Choose between the two header recognition options. [![](https://indiegraf.intercom-attachments-7.com/i/o/1148645118/60bbfae9894614f7b20b9927/DO9DbGKlRNaXCmqfagCh?expires=1766124000&signature=3660775904fd5fa384d52d3c765586b0717b01b6d8717f8cc36e6b31c8dcc67f&req=dSEjHs96mIBeUfMW3nq%2Bgac5T8Y%2Fy%2FnLOWjZZh6v%2FFAbKn4u4ID7EsdekPj9%0A0fCUAkZejeDXq8%2Be1GNiBuI6yz8%3D%0A)](https://indiegraf.intercom-attachments-7.com/i/o/1148645118/60bbfae9894614f7b20b9927/DO9DbGKlRNaXCmqfagCh?expires=1766124000&signature=3660775904fd5fa384d52d3c765586b0717b01b6d8717f8cc36e6b31c8dcc67f&req=dSEjHs96mIBeUfMW3nq%2Bgac5T8Y%2Fy%2FnLOWjZZh6v%2FFAbKn4u4ID7EsdekPj9%0A0fCUAkZejeDXq8%2Be1GNiBuI6yz8%3D%0A)   [![](https://indiegraf.intercom-attachments-7.com/i/o/1148645126/c4aa516bd573dbbcb0332c84/XDTQ0N6QDmhy8wIk6Fzg?expires=1766124000&signature=b3e810dc668d7b7efd2c7aadd7a1844399bed91f9403708026453af9a3c95990&req=dSEjHs96mIBdX%2FMW3nq%2BgYPpaZtmda2J3%2BKMtb2xoEHlc0EmuxT6h3%2FFJ0L7%0ARZVOAP8vDnEnQ0eehw2HoH%2BC6nQ%3D%0A)](https://indiegraf.intercom-attachments-7.com/i/o/1148645126/c4aa516bd573dbbcb0332c84/XDTQ0N6QDmhy8wIk6Fzg?expires=1766124000&signature=b3e810dc668d7b7efd2c7aadd7a1844399bed91f9403708026453af9a3c95990&req=dSEjHs96mIBdX%2FMW3nq%2BgYPpaZtmda2J3%2BKMtb2xoEHlc0EmuxT6h3%2FFJ0L7%0ARZVOAP8vDnEnQ0eehw2HoH%2BC6nQ%3D%0A) - 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