The Publisher and Advertiser sub-sections of the Statistics section in Indie Ads Manager can show metrics like impressions, clicks, clickthrough rate, and conversions. There's also a report called the Geo Country Breakdown that shows you the location of viewers by country based on their IP addresses.

For each publisher account, you can drill down and view data about individual ad zones. Similarly, for each advertiser account, you can choose to view data about individual campaigns, as well as the ad items in each campaign.

Most reports have a dropdown menu at the top that lets you view data from different periods. Beside the menu is a button to download the displayed report as a CSV file.

 

Publisher Overview

Access by going to Statistics > Publisher > Your Publisher

Clicking on a publisher's name will give you the overall statistics for that publisher for the last 14 days:

  • Impressions (total, eligible, and viewable)
  • Clickthrough rate
  • Clicks
  • Conversions

 

Zone Statistics

Access by going to Statistics > Publisher > Your Publisher > Your Zone

Click on a publisher to view a list of the zones included under that publisher record, then click on the zone's name to view the reports available for the zone:

  • Campaign summary
  • Forecast
  • Ad item summary
  • Individual ad item reports

 

Advertiser Overview

Access by going to Statistics > Advertiser > Your Advertiser

Clicking on an advertiser's name will give you the overall statistics for that advertiser. It shows the impressions for all the campaigns in that advertiser for the last 14 days.

 

Campaign Statistics

Access by going to Statistics > Advertiser > Your Advertiser > Your Campaign

Click on an advertiser to view a list of the campaigns assigned to that publisher, then click on a campaign's name to view the reports available for that campaign:

  • Ad item summary
  • Individual ad item reports

 

Summary Reports

The Campaign Summary, Ad Item Summary, and the individual ad item statistics (denoted by a flag icon) are all similar to the Publisher overview, except these reports are limited to the selected campaign or ad item, respectively.

 

Detailed Reports

The following reports are available for both publishers and advertisers:

  • Click-Through Details: this report shows date and location information for the last 500 clicks. You can filter the report based on zone, ad, or campaign.
  • Unique Click-Through Details: this report shows the last 500 unique viewers that clicked on your ads based on their IP addresses, as well as the total number of clicks per viewer.
  • Conversion Details: similar to click-through details, this report shows date and location information for conversions.
  • Geo Country Breakdown: this report gives you an overview of your ads' impressions, requests, and unfulfilled requests by country.