--- title: Google Tools for Publishers description: This guide focuses on setting Google Analytics (GA4), Google Tag Manager and Google Search Console --- [Skip to content](https://help.indiegraf.com/google-tools-for-publishers#main-content) - [English](https://help.indiegraf.com/google-tools-for-publishers) - [Español](https://help.indiegraf.com/es/google-tools-for-publishers) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.indiegraf.com/google-tools-for-publishers) - [Español](https://help.indiegraf.com/es/google-tools-for-publishers) English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Indie Website](https://help.indiegraf.com/indie-website?hsLang=en) 3. [SEO and Google Tools](https://help.indiegraf.com/indie-website?hsLang=en#seo-and-google-tools) December 16, 2025 # Google Tools for Publishers ## This guide focuses on setting Google Analytics (GA4), Google Tag Manager and Google Search Console ### Google Analytics - GA4 Google Analytics is a platform that **collects data from your website to create reports that provide insights**, like demographics, page views, monthly active users, etc. Google Analytics data is currently into two accounts: 1. **Create an Analytics account.** Go to *[google.com/analytics](https://www.google.com/analytics/).* To create an account, click **Get started today**. If you already have a Google Analytics account, click **Sign in to Analytics;** 2. In **Admin**, in the *Account* column, click **Create Account**. 3. Provide an account name. Configure the *[data-sharing settings](https://support.google.com/analytics/answer/1011397)* to control which data you share with Google. 4. Click **Next** to add the first property to the account. 5. Enter a name for the property (e.g. "My Website") and select the reporting time zone and currency - If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes. Use Greenwich Mean Time if you don't want to adjust for Daylight Savings Time. - Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backwards, respectively. Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change. 6. Click Next. Select your industry category and business size. 7. Click Next. Select how you intend to use Google Analytics. 8. On Start Collecting data, select Web 9. Add your website and Stream Name 10. Share the measurement ID ​ ![](https://indiegraf.intercom-attachments-7.com/i/o/1153419059/046bca343d0f7864ea021649/veRyZuPyQXms9KUIaVr9?expires=1766059200&signature=2a4773429d93e84c483bc1488ecb6c8c49a88c43479ed2dbf9fcdc6539846f50&req=dSEiFc1%2FlIFaUPMW3nq%2BgY%2FKb7qg6g8N6XuU5hPgbDzdA8dZD5YB9d0V9GTK%0AMLacrkG1K812mdkesV7Vp%2BRp1S4%3D%0A) #### Configure your account: Go to Admin \> Data collection and modification \> Data retention and select 14 months. Click Save. ​ ![](https://indiegraf.intercom-attachments-7.com/i/o/1153419081/16e86243cda79e2e2fcbc393/06DVy7p2Tw2XjA3BfYdP?expires=1766059200&signature=670a3c45ead0a392301a8f3ea8da566c20d088c06ff77774483fc07d144abbd6&req=dSEiFc1%2FlIFXWPMW3nq%2BgWg4HQQ4RGIutRtCdNXoskvJrqTa3HrPoWY5JmFY%0AHW64znjWh23NPNwAUHx4%2B%2BOz16M%3D%0A) ​ ​ #### To share access: 1. Go to Admin \> Account access Management 2. Click on + icon and Add Users. Add [publisherguide@indiegraf.com](mailto:publisherguide@indiegraf.com) as Administrator ​ ![](https://indiegraf.intercom-attachments-7.com/i/o/1153419097/fd233405d574c99f96c1e6f5/8HdC6Z0WQiCikzpO4dag?expires=1766059200&signature=e399a5834123f786df8316f9d1cb1382e58549017c16c70d022d403ec1884e45&req=dSEiFc1%2FlIFWXvMW3nq%2BgaPj%2BAYioO%2FfFUOG8YQK4PkPlEhF5S%2FBrHszbQGU%0Ar%2B3%2FS4iBpnjK62EsbIdocS%2FGdcY%3D%0A) [Check GA4 Training videos on YouTube](https://www.youtube.com/playlist?list=PLI5YfMzCfRtZ4bHJJDl_IJejxMwZFiBwz)   ### **Google Tag Manager** Google Tag Manager (GTM) is a tag management system that allows you to quickly and easily update measurement codes and related code fragments your website or mobile app. Indiegraf uses Google Tag Manager to add to your **Indie Tech Template** a GA4 measurement ID, Facebook Pixel and to measure some clicks on ***Donate buttons.*** On most cases, Indiegraf Team will create you a GTM account. If you already have a GTM account, share with **your Publisher Guide** as **Administration Role**   ### Google Search Console Google Search Console (GSC) is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. #### Why is it important? GSC will provide information and issues about page speed, usability, SEO, AMP and structured data. It will also publish your Sitemap to help Google index your website content. Every long term publisher must have a Google Search Console account. On most cases, Indiegraf Team will create you a GSC account. If you already have a GSC account, share with **your Publisher Guide** as **Total.** ​ ​ #### How to get a Sitemap The Yoast plugin installed on your Indie Tech website automatically generates a sitemap. To view the Sitemap, go to ***Yoast \> General*** and click on ***Features*** tab. Scroll down to ***XML Sitemaps.*** Make sure that this feature is switch to ‘On’. To view your ***Sitemap***, click the question mark next to the XML sitemaps feature.A link to the sitemap will appear. Click on ***See the XML sitemap*** to open it in a new tab. ![](https://indiegraf.intercom-attachments-1.com/i/o/1153419111/608d7e8dbc0ab4734355b56a/RYq3AAzllTmJsVDLSqmSIG_k.png?expires=1766059200&signature=acabac46ffe47a8fbea24f62b5eb9603342133bde684ad3b18453912b8bc0155&req=dSEiFc1%2FlIBeWPMW3nq%2Bgcrnn1kmngdBYnoMqeILNe%2B6fI62aAaz5Pc6kKK1%0AxYUCyQcfrzaPr1pE9AEZPMvFrLo%3D%0A) Copy the URL and go back to **Google Search Console**. Click on ***Sitemap*** on the left menu. Paste the URL on ***Add a new sitemap*** and click in ***Submit***.   ![](https://indiegraf.intercom-attachments-1.com/i/o/1153419129/13e18b54fd099ddf1404de80/bofmXsVPLLsHV2E8fJEg99qr.jpg?expires=1766059200&signature=785e18b47e8c6ee01ce5fb9c340343dd11e6efb8ba29ec3965c85b22fd71a994&req=dSEiFc1%2FlIBdUPMW3nq%2BgTdFQqbabzyr%2BfEtvOvdvN4fgtJrH1i4pXG8MNY2%0A7IUHJWeJ3zhwZW5gjH%2F9PChjarY%3D%0A) Google might take some time processing your sitemap. [🔗 Understanding and troubleshooting Google Search Console errors](https://support.google.com/webmasters/answer/7440203?hl=en) [Google Search Console training](https://www.youtube.com/playlist?list=PLKoqnv2vTMUOnQn-lNDfT38X9gA_CHxTo) - [Welcome to Indiegraf](https://help.indiegraf.com/welcome-to-indiegraf?hsLang=en) - [Onboarding](https://help.indiegraf.com/onboarding?hsLang=en#main-content) - [Quick Start Guide](https://help.indiegraf.com/onboarding?hsLang=en#quick-start-guide) - [Indie Website](https://help.indiegraf.com/indie-website?hsLang=en#main-content) - [Analytics & Growth](https://help.indiegraf.com/indie-website?hsLang=en#analytics-growth) - [Audience Engagement & Forms](https://help.indiegraf.com/indie-website?hsLang=en#audience-engagement-forms) - [Configuring your Homepage](https://help.indiegraf.com/indie-website?hsLang=en#configuring-your-homepage) - [Content Creation & Management](https://help.indiegraf.com/indie-website?hsLang=en#content-creation-management) - [Design & Page Layout](https://help.indiegraf.com/indie-website?hsLang=en#design-page-layout) - [Indiegraf Pay](https://help.indiegraf.com/indie-website?hsLang=en#indiegraf-pay) - [Media & Visual Assets](https://help.indiegraf.com/indie-website?hsLang=en#media-visual-assets) - [Paywall Solution: Pelcro](https://help.indiegraf.com/indie-website?hsLang=en#paywall-solution-pelcro) - [SEO and Google Tools](https://help.indiegraf.com/indie-website?hsLang=en#seo-and-google-tools) - [Site Administration](https://help.indiegraf.com/indie-website?hsLang=en#site-administration) - [Technical Questions](https://help.indiegraf.com/indie-website?hsLang=en#technical-questions) - [Indie Email](https://help.indiegraf.com/indie-email?hsLang=en#main-content) - [Quickstart Video Guide: Indie Email](https://help.indiegraf.com/indie-email?hsLang=en#quickstart-video-guide-indie-email) - [Account Setup & Foundations](https://help.indiegraf.com/indie-email?hsLang=en#account-setup-foundations) - [Contact Management](https://help.indiegraf.com/indie-email?hsLang=en#contact-management) - [Creating Campaigns](https://help.indiegraf.com/indie-email?hsLang=en#creating-campaigns) - [Sending Campaigns & Automation](https://help.indiegraf.com/indie-email?hsLang=en#sending-campaigns-automation) - [Troubleshooting & Deliverability](https://help.indiegraf.com/indie-email?hsLang=en#troubleshooting-deliverability) - [Analytics](https://help.indiegraf.com/indie-email?hsLang=en#analytics) - [Indie Ads Manager (IAM)](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#main-content) - [Reporting & Statistics](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#reporting-statistics) - [Essential Articles](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#essential-articles) - [Native Ad Templates](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#native-ad-templates) - [Quick Start Guide](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#quick-start-guide) - [Payment Solutions](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#payment-solutions) - [Hearken](https://help.indiegraf.com/hearken?hsLang=en#main-content) - [Planning and Preparing to Launch with Hearken](https://help.indiegraf.com/hearken?hsLang=en#planning-and-preparing-to-launch-with-hearken) - [Collecting Questions](https://help.indiegraf.com/hearken?hsLang=en#collecting-questions) - [Collecting Votes](https://help.indiegraf.com/hearken?hsLang=en#collecting-votes) - [Reporting an Answer](https://help.indiegraf.com/hearken?hsLang=en#reporting-an-answer) - [Spreading Hearken Across Your Organization](https://help.indiegraf.com/hearken?hsLang=en#spreading-hearken-across-your-organization) - [Creating and Customizing an Embed](https://help.indiegraf.com/hearken?hsLang=en#creating-and-customizing-an-embed) - [Workflow Features](https://help.indiegraf.com/hearken?hsLang=en#workflow-features) - [Platform Features](https://help.indiegraf.com/hearken?hsLang=en#platform-features) - [Setting Up Notifications and Alerts](https://help.indiegraf.com/hearken?hsLang=en#setting-up-notifications-and-alerts) - [Setting up APIs and webhooks](https://help.indiegraf.com/hearken?hsLang=en#setting-up-apis-and-webhooks) - [Data collection and exporting](https://help.indiegraf.com/hearken?hsLang=en#data-collection-and-exporting) - [Automatic categorization](https://help.indiegraf.com/hearken?hsLang=en#automatic-categorization) - [Social, outreach, and marketing](https://help.indiegraf.com/hearken?hsLang=en#social-outreach-and-marketing) - [Events and In-Person Engagement](https://help.indiegraf.com/hearken?hsLang=en#events-and-in-person-engagement) - [Monetizing your Hearken work](https://help.indiegraf.com/hearken?hsLang=en#monetizing-your-hearken-work) - [Indiegraf Experts](https://help.indiegraf.com/indiegraf-experts?hsLang=en) - [Indiegraf Product Release Notes](https://help.indiegraf.com/indiegraf-product-release-notes?hsLang=en#main-content) - [Product Demo Videos](https://help.indiegraf.com/indiegraf-product-release-notes?hsLang=en#product-demo-videos) - [General](https://help.indiegraf.com/general?hsLang=en) - [RevEngine](https://help.indiegraf.com/revengine?hsLang=en#main-content) - [Getting Started with RevEngine](https://help.indiegraf.com/revengine?hsLang=en#getting-started-with-revengine) - [International giving](https://help.indiegraf.com/revengine?hsLang=en#international-giving) - [RevEngine Core](https://help.indiegraf.com/revengine?hsLang=en#revengine-core) - [Organization management](https://help.indiegraf.com/revengine?hsLang=en#organization-management) - [Working with Stripe](https://help.indiegraf.com/revengine?hsLang=en#working-with-stripe) - [Contribution page basics](https://help.indiegraf.com/revengine?hsLang=en#contribution-page-basics) - [Customizing your page](https://help.indiegraf.com/revengine?hsLang=en#customizing-your-page) - [Branding and images](https://help.indiegraf.com/revengine?hsLang=en#branding-and-images) - [Advanced page settings & features](https://help.indiegraf.com/revengine?hsLang=en#advanced-page-settings-features) - [Portal & contribution management](https://help.indiegraf.com/revengine?hsLang=en#portal-contribution-management) - [Contribution data](https://help.indiegraf.com/revengine?hsLang=en#contribution-data) - [Analytics and Reporting](https://help.indiegraf.com/revengine?hsLang=en#analytics-and-reporting) - [Best Practices and Recommendations](https://help.indiegraf.com/revengine?hsLang=en#best-practices-and-recommendations) - [Receipts, reminders and transactional communications](https://help.indiegraf.com/revengine?hsLang=en#receipts-reminders-and-transactional-communications) - [Security & Legal](https://help.indiegraf.com/revengine?hsLang=en#security-legal) - [Common issues](https://help.indiegraf.com/revengine?hsLang=en#common-issues) [![Indiegrf](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-SecondaryLogo-DarkNavy-2.png?width=260&height=130&name=Indiegraf-SecondaryLogo-DarkNavy-2.png "Indiegrf")](https://help.indiegraf.com/?hsLang=en) Indiegraf is on a mission to make local news entrepreneurship a great career and life choice for journalists everywhere. [mailto:support@indiegraf.com](mailto:support@indiegraf.com) Copyright © 2025, Indiegraf Media