---
title: Geographic Targeting
description: In this article, we'll take deeper look into Geographic Targeting in Indie Ads Manager.
---

[Skip to content](https://help.indiegraf.com/geographic-targeting#main-content)

English

Show submenu for translations

[Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en)

[![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Publisher Portal](https://portal.indiegraf.com/tickets)

 How can we help you?

- There are no suggestions because the search field is empty.

1. [Indiegraf](https://help.indiegraf.com/?hsLang=en)
2. [Indie Ads Manager (IAM)](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en)

January 12, 2026

# Geographic Targeting

## In this article, we'll take deeper look into Geographic Targeting in Indie Ads Manager.

Targets let you show different ads in the same zone for different users or pages in a publication's site. With geographic or location targeting, you can serve the assigned campaign only for viewers in certain locations based on their computer or device's IP address. You can also do the opposite and exclude viewers in certain locations from being served an ad. Depending on their region, you may be able to target viewers down to the city level.

#### **Creating a Geographic Target in the Targets Section**

1. Within Indie Ads Manager, click ***Targets*** on the left navigation menu.
2. Click ***Manage Geographic Targets***. The table of geographic targets will appear.
3. Click ***Add New***. The New Target settings page will appear.
4. Give the target a name.
5. *Optional:* Enter a ***target radius***. This takes effect only when you select at least one city in the next field. The radius expands the coverage to a circle that encompasses nearby cities, with the targeted city at the center of the circle. If you select multiple cities, the radius will apply to each of those cities.
6. Select whether the targeted location will be included or excluded from being served.
7. Select the locations you would like to target by clicking the check box beside each location. Click the ***plus sign*** beside a location to select only one or more specific sub-locations within it.
8. Click ***Save Target***. The target you created will appear in the table of geographic targets.

#### **Creating a Geographic Target in the Assignment Page**

1. Navigate to the relevant campaign's dashboard.
2. Click ***Assign to Zone*** on the top right of the Zone Assignments table. A list of eligible zones will appear.
3. Select a zone to which the campaign will be assigned. The Assignment Details page will appear.
4. Select a serve method. The rest of the settings will appear.
5. Set the initial settings as needed, then scroll down to the bottom of the page. Click ***Targeting*** to expand its setting.
6. Click ***+ Add Geographic Target*** to the right of the Geographic dropdown menu. The New Geographic Target window will appear.
7. Give the target a name.
8. Select whether the targeted location will be included or excluded from being served.
9. Select the locations you would like to target by clicking the check box beside each location. Click the plus sign beside a location to select only one or more specific sub-locations within it.
10. Enter a target radius if desired. This takes effect only when you select at least one city in the next field. The radius expands the coverage to a circle that encompasses nearby cities, with the targeted city at the center of the circle. If you select multiple cities, the radius will apply to each of those cities.
11. Click ***Save & Use***.

#### **Assigning a Geographic Target to a Campaign**

1. Navigate to the relevant campaign's dashboard.
2. Click ***Assign to Zone*** on the top right of the Zone Assignments table. A list of eligible zones will appear.
3. Select a zone to which the campaign will be assigned. The Assignment Details page will appear.
4. Select a serve method. The rest of the settings will appear.
5. Set the initial settings as needed, then scroll down to the bottom of the page. Click ***Targeting*** to expand its settings.
6. Select a geographic target from the ***Geographic*** dropdown menu.
7. Click ***Save***.

- [Welcome to Indiegraf](https://help.indiegraf.com/welcome-to-indiegraf?hsLang=en)
- [Onboarding](https://help.indiegraf.com/onboarding?hsLang=en#main-content)

    - [Quick Start Guide](https://help.indiegraf.com/onboarding?hsLang=en#quick-start-guide)
- [Indie Website](https://help.indiegraf.com/indie-website?hsLang=en#main-content)

    - [Analytics & Growth](https://help.indiegraf.com/indie-website?hsLang=en#analytics-growth)
    - [Audience Engagement & Forms](https://help.indiegraf.com/indie-website?hsLang=en#audience-engagement-forms)
    - [Configuring your Homepage](https://help.indiegraf.com/indie-website?hsLang=en#configuring-your-homepage)
    - [Content Creation & Management](https://help.indiegraf.com/indie-website?hsLang=en#content-creation-management)
    - [Design & Page Layout](https://help.indiegraf.com/indie-website?hsLang=en#design-page-layout)
    - [Indiegraf Pay](https://help.indiegraf.com/indie-website?hsLang=en#indiegraf-pay)
    - [Media & Visual Assets](https://help.indiegraf.com/indie-website?hsLang=en#media-visual-assets)
    - [Paywall Solution: Pelcro](https://help.indiegraf.com/indie-website?hsLang=en#paywall-solution-pelcro)
    - [SEO and Google Tools](https://help.indiegraf.com/indie-website?hsLang=en#seo-and-google-tools)
    - [Site Administration](https://help.indiegraf.com/indie-website?hsLang=en#site-administration)
    - [Technical Questions](https://help.indiegraf.com/indie-website?hsLang=en#technical-questions)
- [Indie Email](https://help.indiegraf.com/indie-email?hsLang=en#main-content)

    - [Quickstart Video Guide: Indie Email](https://help.indiegraf.com/indie-email?hsLang=en#quickstart-video-guide-indie-email)
    - [Account Setup & Foundations](https://help.indiegraf.com/indie-email?hsLang=en#account-setup-foundations)
    - [Contact Management](https://help.indiegraf.com/indie-email?hsLang=en#contact-management)
    - [Creating Campaigns](https://help.indiegraf.com/indie-email?hsLang=en#creating-campaigns)
    - [Sending Campaigns & Automation](https://help.indiegraf.com/indie-email?hsLang=en#sending-campaigns-automation)
    - [Troubleshooting & Deliverability](https://help.indiegraf.com/indie-email?hsLang=en#troubleshooting-deliverability)
    - [Analytics](https://help.indiegraf.com/indie-email?hsLang=en#analytics)
- [Indie Ads Manager (IAM)](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#main-content)

    - [Reporting & Statistics](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#reporting-statistics)
    - [Essential Articles](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#essential-articles)
    - [Native Ad Templates](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#native-ad-templates)
    - [Quick Start Guide](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#quick-start-guide)
    - [Payment Solutions](https://help.indiegraf.com/indie-ads-manager-iam?hsLang=en#payment-solutions)
- [Hearken](https://help.indiegraf.com/hearken?hsLang=en#main-content)

    - [Planning and Preparing to Launch with Hearken](https://help.indiegraf.com/hearken?hsLang=en#planning-and-preparing-to-launch-with-hearken)
    - [Collecting Questions](https://help.indiegraf.com/hearken?hsLang=en#collecting-questions)
    - [Collecting Votes](https://help.indiegraf.com/hearken?hsLang=en#collecting-votes)
    - [Reporting an Answer](https://help.indiegraf.com/hearken?hsLang=en#reporting-an-answer)
    - [Spreading Hearken Across Your Organization](https://help.indiegraf.com/hearken?hsLang=en#spreading-hearken-across-your-organization)
    - [Creating and Customizing an Embed](https://help.indiegraf.com/hearken?hsLang=en#creating-and-customizing-an-embed)
    - [Workflow Features](https://help.indiegraf.com/hearken?hsLang=en#workflow-features)
    - [Platform Features](https://help.indiegraf.com/hearken?hsLang=en#platform-features)
    - [Setting Up Notifications and Alerts](https://help.indiegraf.com/hearken?hsLang=en#setting-up-notifications-and-alerts)
    - [Setting up APIs and webhooks](https://help.indiegraf.com/hearken?hsLang=en#setting-up-apis-and-webhooks)
    - [Data collection and exporting](https://help.indiegraf.com/hearken?hsLang=en#data-collection-and-exporting)
    - [Automatic categorization](https://help.indiegraf.com/hearken?hsLang=en#automatic-categorization)
    - [Social, outreach, and marketing](https://help.indiegraf.com/hearken?hsLang=en#social-outreach-and-marketing)
    - [Events and In-Person Engagement](https://help.indiegraf.com/hearken?hsLang=en#events-and-in-person-engagement)
    - [Monetizing your Hearken work](https://help.indiegraf.com/hearken?hsLang=en#monetizing-your-hearken-work)
- [Indiegraf Experts](https://help.indiegraf.com/indiegraf-experts?hsLang=en)
- [Indiegraf Product Release Notes](https://help.indiegraf.com/indiegraf-product-release-notes?hsLang=en#main-content)

    - [Product Demo Videos](https://help.indiegraf.com/indiegraf-product-release-notes?hsLang=en#product-demo-videos)
- [General](https://help.indiegraf.com/general?hsLang=en)
- [RevEngine](https://help.indiegraf.com/revengine?hsLang=en#main-content)

    - [Getting Started with RevEngine](https://help.indiegraf.com/revengine?hsLang=en#getting-started-with-revengine)
    - [International giving](https://help.indiegraf.com/revengine?hsLang=en#international-giving)
    - [RevEngine Core](https://help.indiegraf.com/revengine?hsLang=en#revengine-core)
    - [Organization management](https://help.indiegraf.com/revengine?hsLang=en#organization-management)
    - [Working with Stripe](https://help.indiegraf.com/revengine?hsLang=en#working-with-stripe)
    - [Contribution page basics](https://help.indiegraf.com/revengine?hsLang=en#contribution-page-basics)
    - [Customizing your page](https://help.indiegraf.com/revengine?hsLang=en#customizing-your-page)
    - [Branding and images](https://help.indiegraf.com/revengine?hsLang=en#branding-and-images)
    - [Advanced page settings & features](https://help.indiegraf.com/revengine?hsLang=en#advanced-page-settings-features)
    - [Portal & contribution management](https://help.indiegraf.com/revengine?hsLang=en#portal-contribution-management)
    - [Contribution data](https://help.indiegraf.com/revengine?hsLang=en#contribution-data)
    - [Analytics and Reporting](https://help.indiegraf.com/revengine?hsLang=en#analytics-and-reporting)
    - [Best Practices and Recommendations](https://help.indiegraf.com/revengine?hsLang=en#best-practices-and-recommendations)
    - [Receipts, reminders and transactional communications](https://help.indiegraf.com/revengine?hsLang=en#receipts-reminders-and-transactional-communications)
    - [Security & Legal](https://help.indiegraf.com/revengine?hsLang=en#security-legal)
    - [Common issues](https://help.indiegraf.com/revengine?hsLang=en#common-issues)

[![Indiegrf](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-SecondaryLogo-DarkNavy-2.png?width=260&height=130&name=Indiegraf-SecondaryLogo-DarkNavy-2.png "Indiegrf")](https://help.indiegraf.com/?hsLang=en)

Indiegraf is on a mission to make local news entrepreneurship a great career and life choice for journalists everywhere.

<https://www.instagram.com/indiegrafmedia> <https://www.twitter.com/indiegrafmedia> <https://www.facebook.com/indiegrafmedia> <https://www.linkedin.com/indiegraf-media> [mailto:support@indiegraf.com](mailto:support@indiegraf.com)

Copyright © 2025, Indiegraf Media