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Frequency Capping

Control how often your ads are seen with Frequency Capping in Indie Ads Manager. Set daily or user view limits for campaigns.

In this article, you will learn about how to use Frequency Capping settings.

What is Frequency Capping?

The Frequency Capping section in the assignment page allows you to set a limit on the number of times an ad will be served. In Indie Ads Manager, you can set a limit per user, per day, or both.

Per User Limits

This uses a cookie to determine how often a single user can view the assigned ad or ads within a set amount of days.

Daily Limits

This limits the views or clicks that the assigned can receive per day.

Note: If you set frequency caps in a campaign, those limits will be shared by ALL of the ads in the campaign. Depending on the number of ads in the campaign, this could significantly reduce the number of times that each ad will be served.