--- title: Intro to Independent Analytics description: In the latest version of Indie Websites, there is new Analytics section. This article breaks down how it works. --- [Ir directamente al contenido](https://help.indiegraf.com/es/intro-to-independent-analytics#main-content) Español Traducciones de Mostrar submenú de [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=es) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=es) Abrir navegación principal Cerrar navegación principal - Español Traducciones de Mostrar submenú de - [Publisher Portal](https://portal.indiegraf.com/tickets) ¿Cómo podemos ayudarte? - No hay sugerencias porque el campo de búsqueda está vacío. 1. [Indiegraf (es)](https://help.indiegraf.com/es/?hsLang=es) 2. [Indie Website](https://help.indiegraf.com/es//indie-website?hsLang=es) 14 de enero de 2026 # Intro to Independent Analytics ## In the latest version of Indie Websites, there is new Analytics section. This article breaks down how it works. Independent Analytics collects anonymized, *non-PII\** metrics to give you detailed insight into your site’s traffic — all processed and stored securely on your own Indie Website, with no external accounts or third-party tracking. *\*PII stands for “Personally Identifiable Information.” Non-PII metrics are numbers and stats that tell you what happened on your site (like how many people visited a page or what country they’re from) **without revealing who those people are**.* #### **Core Metrics & Terms** | **Metric / Term** | **Definition / Description** | | --- | --- | | Views | The total number of page loads (or “hits”) recorded on your site. Multiple views can be triggered by the same visitor. | | Visitors | Unique “users” as detected by pixel-based, cookie-less logic. Not tied to personal identity — it’s a probabilistic count. | | Sessions | A group of page views by a visitor within a continuous time window. If no new page is visited after a set idle time, a new session begins. | | Session Duration | The average time a session lasts (i.e. time between first and last activity in that session). | | Bounce Rate | Percentage of sessions with only one page view (i.e. the user left or closed without navigating further). | | Average Session Duration | Overall average time users spend per session across your site. | Beyond the core metrics, Independent Analytics tracks various dimensions to help you segment and understand traffic sources: - **Referrers** — Which external sites, search engines, or social platforms are sending traffic to your pages. - **Geographic Data** — Countries, regions, and cities of your visitors (via IP-based geolocation). - **Device / Browser / OS** — The types of devices, browsers, and operating systems used by visitors. - **Post Type / Author / Page Context** — Because it runs inside your Indie Website, it can tie page views to post types (post, page, custom types) and authors. - **Campaign Tracking (UTMs)** — Track where your visitors come from by adding short tags (UTMs) to your links, helping you see which ads, posts, or emails drive the most traffic. - **Click Tracking:** Measure how often visitors click buttons, banners, or links on your site to understand what grabs their attention. - **Form Submission Tracking:** Record when visitors fill out contact forms or sign up for newsletters to measure engagement and conversion rates. - **Real-Time Analytics:** See who’s on your site right now and what pages they’re viewing as activity happens. - **Configurable Overview Reports:** Build custom dashboards showing only the metrics and charts that matter most to your site’s goals.   #### **Independent Analytics vs. Google Analytics (GA4)** The new addition of Independent Analytics to your Indie Site is not a full replacement for Google Analytics, but is meant to be a user-friendly supplement to your existing GA4 connection. 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