Google Analytics - GA4
Google Analytics is a platform that collects data from your website to create reports that provide insights, like demographics, page views, monthly active users, etc. Google Analytics data is currently into two accounts:
Create an Analytics account. Go to google.com/analytics. To create an account, click Get started today. If you already have a Google Analytics account, click Sign in to Analytics;
In Admin, in the Account column, click Create Account.
Provide an account name. Configure the data-sharing settings to control which data you share with Google.
Click Next to add the first property to the account.
Enter a name for the property (e.g. "My Website") and select the reporting time zone and currency
If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes. Use Greenwich Mean Time if you don't want to adjust for Daylight Savings Time.
Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backwards, respectively. Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change.
Click Next. Select your industry category and business size.
Click Next. Select how you intend to use Google Analytics.
On Start Collecting data, select Web
Add your website and Stream Name
Share the measurement ID
Configure your account:
Go to Admin > Data collection and modification > Data retention and select 14 months. Click Save.
To share access:
Go to Admin > Account access Management
Click on + icon and Add Users. Add [email protected] as Administrator
Google Tag Manager
Google Tag Manager (GTM) is a tag management system that allows you to quickly and easily update measurement codes and related code fragments your website or mobile app. Indiegraf uses Google Tag Manager to add to your Indie Tech Template a GA4 measurement ID, Facebook Pixel and to measure some clicks on Donate buttons.
On most cases, Indiegraf Team will create you a GTM account. If you already have a GTM account, share with your Publisher Guide as Administration Role
Google Search Console
Google Search Console (GSC) is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.
Why is it important?
GSC will provide information and issues about page speed, usability, SEO, AMP and structured data. It will also publish your Sitemap to help Google index your website content.
Every long term publisher must have a Google Search Console account. On most cases, Indiegraf Team will create you a GSC account. If you already have a GSC account, share with your Publisher Guide as Total.
How to get a Sitemap
The Yoast plugin installed on your Indie Tech website automatically generates a sitemap. To view the Sitemap, go to Yoast > General and click on Features tab. Scroll down to XML Sitemaps. Make sure that this feature is switch to ‘On’.
To view your Sitemap, click the question mark next to the XML sitemaps feature.A link to the sitemap will appear. Click on See the XML sitemap to open it in a new tab.
Copy the URL and go back to Google Search Console. Click on Sitemap on the left menu. Paste the URL on Add a new sitemap and click in Submit.
Google might take some time processing your sitemap.