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Pelcro - Data, Analytics and Fraud Prevention.
Pelcro - Data, Analytics and Fraud Prevention.

Learn more about the Data, Analytics and fraud prevention tools available with Pelcro.

Updated over 4 months ago

Data and analytics

Analytics and reporting are crucial for businesses to improve their understanding of customers, gather insights, and boost product sales.

Pelcro offers a number of prebuilt reports and analytics which will provide your business with proper insights based on your subscription and customer data.

When logged into your Pelcro account, click on the "Analytics" tab to access all of your Business related analytics and reports:

Once you're on the Analytics page, you'll have the "Gross Volume" report displayed by default. Pelcro offers a list of available reports:

  • Gross Volume

  • Refunds

  • New Customers

  • Subscriptions by Sales Representative

  • New Subscriptions

  • Subscriptions by Payment Type

  • New Phases

  • Active Subscriptions

  • Churned Subscriptions

  • Canceled Subscriptions

  • Expired Subscriptions

  • Charges by Depositor

  • Product/ Plan Renewal Rate

  • Shipments Renewal

  • Subscriptions by Source

  • Subscriptions by Location

  • Subscriptions by Coupon

  • Invoices by Coupon

For each report you select, you'll have two types of information displayed on the page, the graph view and a detailed list. You can also adjust the date range and set it to whichever interval you wish to or you can display your data using the "Daily", "Weekly" and "Monthly" grouping

Fraud prevention

Pelcro takes a variety of different precautionary methods to ensure that your data and online operating experience are safe and secure when using the platform. There are 3 main fraud prevention options:

Risk Assessment Feature

When enabled, a risk assessment analysis is automatically performed for some end-users interactions on your website. Based on interactions history, our fraud prevention system determines if the request is either of low, medium, high or very high risk. For best results, select the "Block when request presents a high risk"

CVC Credit Card Check

When the option for "Decline credit cards when CVC check is set to unavailable" is enabled, only credit cards used for payment that has passed CVC checks would be allowed to complete a transaction.

Customer Email Verification

This method is recommended only if the methods above were not able to stop fraud attempts. If enabled, will require your customers to verify their email after subscribing. Pelcro will send out an email with a verification link to your customers. If they do not verify their email, their subscriptions or e-commerce purchases will not be processed.

This can greatly support you in Fraud Prevention as the customers will have limited functionality until they verify that they are using a real email.

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