--- title: Building your Hearken landing page description: Learn why having a landing page is important for your public-powered work and some best practices for building a strong landing page. --- [Skip to content](https://help.indiegraf.com/building-your-hearken-landing-page#main-content) English Show submenu for translations [Publisher Portal](https://portal.indiegraf.com/tickets?hsLang=en) [![Indiegraf-PrimaryLogo-FullColor-1](https://help.indiegraf.com/hs-fs/hubfs/Indiegraf-PrimaryLogo-FullColor-1.png?width=262&height=60&name=Indiegraf-PrimaryLogo-FullColor-1.png)](https://help.indiegraf.com/?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Publisher Portal](https://portal.indiegraf.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Indiegraf](https://help.indiegraf.com/?hsLang=en) 2. [Hearken](https://help.indiegraf.com/hearken?hsLang=en) 3. [Planning and Preparing to Launch with Hearken](https://help.indiegraf.com/hearken?hsLang=en#planning-and-preparing-to-launch-with-hearken) March 5, 2026 # Building your Hearken landing page ## Learn why having a landing page is important for your public-powered work and some best practices for building a strong landing page.   ### **Topics covered** - Why a landing page is important - What should go on your landing page - Examples of strong landing pages #### **Why a landing page is important** Creating a centralized landing page for Hearken is a core technique for ensuring success and ongoing engagement.  A successful Hearken project creates a feedback loop over time. The more you publish stories with the Hearken model, the more your audience will want to engage with you. But that feedback loop only works if the audience understands the Hearken process and how they can be involved. They need to see every piece of the Hearken process in action. A centralized landing page is valuable because it allows you to do exactly that.  Your landing page gives you space to introduce and explain the Hearken process to your audience. In addition, this page can serve as a host for both your engagement embeds  *and* the stories you report with the Hearken process. By connecting those two pieces of the process in one place, you can show (rather than tell) your audience how their responses really do lead to great stories. Finally, the landing page provides you with a single location you can drive traffic to from social media, newsletters, and wherever else you promote your Hearken project. All these factors make your engagement narrative consistent and easy to follow for your audience, which is crucial for sustained engagement.  **What should go on your landing page** A good landing page typically includes the following elements (often in this order): #### **An explanation of the Hearken process ** Your landing page should begin with a short paragraph to introduce your Hearken project and to explain how the audience can participate. Make sure to explain each step of the Hearken process so your audience understands how their responses will lead to stories. An example of a clear, friendly explanation of process comes from [Curious Texas's landing page](https://www.dallasnews.com/life/curious-texas/2017/12/18/curious-texas-wonder-texas-people-call-home) (and a fun process cartoon). *[Learn more about introducing and explaining the Hearken process.](https://help.wearehearken.com/en/articles/3637042-introducing-and-explaining-the-hearken-process?hsLang=en)* #### **Your form embed** Submitting responses is the first step in the Hearken process, so typically our newsrooms place the [form embed](https://help.wearehearken.com/en/articles/3639942-create-and-edit-a-form?hsLang=en) first on the page.  **Your poll embed** Once you have enough good responses to run a voting round, you can add the [poll embed](https://help.wearehearken.com/en/articles/3639949-create-and-edit-a-poll-embed?hsLang=en) to your landing page. If you're planning to run regular voting rounds, you can leave it embedded permanently. Or you can choose to only embed it there while you're running a round. *[Learn more about configuring a poll embed and curating voting rounds.](https://help.wearehearken.com/en/articles/3639949-create-and-edit-a-poll-embed?hsLang=en)* #### **A list embed** You can use a list embed to show your audience what their peers are asking and give them inspiration to come up with questions of their own. Vermont Public Radio's [landing page](http://digital.vpr.net/programs/brave-little-state#stream/0) features a great example of a list embed. You can also use the question display to show which responses you’re currently investigating.  *[Learn more about list embeds.](https://help.wearehearken.com/en/articles/3639956-create-and-edit-a-list-embed?hsLang=en)* #### **Links to stories you’ve reported using the Hearken model ** As you publish stories with the Hearken model, you should add links to those stories at the foot of your landing page in a story stream. This way, your audience can see how every step of the Hearken process connects, from response submission to final story. You can also display answered questions with their links using a list embed. #### **Bonus** - FAQ section. You can explain more about the process or what makes a good question. See [The Columbian's Clark Asks page](https://www.columbian.com/clark-asks/) for a good example. - More branding and design. Spruce up the page with a cartoon explaining how the process works and branding for the series overall. [See more examples of branding and design](https://help.wearehearken.com/en/articles/3634406-branding-and-design-inspiration?hsLang=en).  ### **Examples of strong landing pages** #### **General assignment** - [Curious Philly (The Philadelphia Inquirer)](https://www.inquirer.com/curious-philly/) - [Brave Little State (Vermont Public Radio)](http://digital.vpr.net/programs/brave-little-state#stream/0) - [West Texas Wonders (Marfa Public Radio)](http://marfapublicradio.org/curious/) #### **Topic-focused** - [Texplainer (Texas Tribune)](https://www.texastribune.org/series/texplainer/) - [Project Homeless (Seattle Times)](https://www.seattletimes.com/seattle-news/homeless/what-do-you-want-to-understand-about-homelessness-ask-project-homeless/) - [Ask Umbra (Grist)](https://grist.org/ask-umbra/) - [Welcome to Indiegraf](https://help.indiegraf.com/welcome-to-indiegraf?hsLang=en) - [Onboarding](https://help.indiegraf.com/onboarding?hsLang=en#main-content) - [Quick Start Guide](https://help.indiegraf.com/onboarding?hsLang=en#quick-start-guide) - 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